ITV has today revealed the findings of its sponsorship research that have been carried out by Millward Brown. The research was the first ever on-going systematic assessment and evaluation of sponsorship deals within the UK, and was based on 21 UK sponsorship deals beginning in April 1995. The research was compiled using Computer Aided Telephone… Continue reading Evaluation Of TV Sponsorship
Tom Hunter, managing director of Scot FM has announced his resignation. In the meantime his position at the central Scotland radio station will be filled by Grampian Television’s Director of Television Bob Christie, currently a non- executive director of Scot FM.
Sir Nicholas Lloyd, editor of the Daily Express has resigned, and will work until the end of November. He commented, “I have enjoyed the privilege of editing the Daily Express for almost ten years. It’s been great fun but now I feel that the time has come to seek a new and different challenge.”In the… Continue reading Express Editor Leaves
The ITC has said it is unlikely to alter its guidelines on the use of nudity in television advertising following research it has commissioned into the subject.The research showed that whilst there is some room for experimentation in advertising, advertisers will have to continue to exercise caution. Viewers did not object to female bottoms, although… Continue reading Female Bottoms Acceptable – ITC Report
Don Cruickshank, the Director General of Oftel, said last night on BBC Radio 5 that the Labour Party’s plan to get BT to build a national information superhighway would create an unnecessary monopoly.He said he believed in the aim of linking schools to the superhighway, but that schools should have a choice, and should not… Continue reading Oftel Criticises Labour BT Plan
http://www.marketing-week.co.uk/mw0001Today sees the launch of Marketing Week’s site on the Internet. Updated each week, the site very much reflects the magazine. The site is divided into sections, the main being news. This carries five of the week’s stories, plus one feature. Headlines only from other stories in the magazine are also there, linked to a… Continue reading Marketing Week Goes On-Line
Tesco has launched its first on-line advertising campaign with Yearling Communications’ Interactive TV Guide Web site. Tesco’s Wine Selector Web site now links off from the Yearling’s site.Tesco Wine Selector allows users to select the most suitable wines for a particular meal or by cost, country etc. It also allows for orders to be taken… Continue reading Tesco On-Line Ad Campaign
The latest CIA Sensor survey shows divided opinion on whether publishers should increase their cover prices, increase the amount of advertising they carry or cut pages to off-set newsprint prices.Young newspaper readers would rather publishers did not cut pages; 61% of 15-24 year olds said they would rather pagination stayed the same but the cover… Continue reading 37% Of Adults Against More Newspaper Advertising
Sunday night’s rescheduled episode of Cracker managed to pull in 15.69 million viewers. The show had a 58% share of the night’s viewing at 9.00pm, beating BBC1’s adaptation of Jane Austen’s Pride and Prejudice by exactly 6 million as well as having 5.87 million more viewers than the Monday night repeat episode from the previous… Continue reading It’s A Cracker Of Show Say 15m
The Radio Authority’s latest Complaints Bulletin, for the third quarter 1995, reveals that the Authority upheld complaints on 23 topics against Talk Radio. However, most of these occurred in July and August; as the Authority has already fined the station £5,000 for a programme broadcast in August it has noted “the evidence of firmer editorial… Continue reading Radio Authority Acknowledges Talk Radio’s Efforts
