According to unofficial overnight figures, ITV last night achieved its biggest lead over BBC1 in terms of share of viewing.Its peaktime share of 53.6% was almost 31 share points ahead of BBC1, which gained 22.8% of the available audience.Wheel of Fortune attracted 10.2m viewers against This Is Your Life’s 5.2m, Coronation Street attracted 16.2m viewers… Continue reading ITV Midweek Ratings Success
Average weekly cinema admission figures for August were 2.98m, a 12.5% decrease in admissions compared with the same month last year, but still higher than July’s figure.Among films shown in the same period last year were True Lies, starring Arnold Schwarzenegger, Wolf, starring Jack Nicholson, and Stargate; this year’s August films included Waterworld, starring Kevin… Continue reading Cinema Viewing Figures – Down 12.5% In August
JVC has signed a sponsorship deal with MTV Europe’s movie show ‘The Big Picture’ from 7 October 1995. JVC will also commit an advertising campaign to promote its JVC Home Cinema Audio Products on the channel.Boris Kaz, Senior Vice president, advertising sales, MTV Network Europe, said “I am delighted JVC have chosen MTV Europe as… Continue reading JVC And MTV – New & Continuing Deals
Jonathan King is set to become the highest paid radio presenter in Britain, in a bid by Talk Radio to boost listeners. He has negotiated a million dollar deal with his bosses at Talk Radio UK, whereby he will be paid the massive sum if he can attract a million new listeners to the station.Nicknamed… Continue reading Jonathan King Challenge To Attract One Million Listeners
The Newspaper Society has announced a radical shake up of its marketing operation as it embarks on a major drive for the regional and local press aimed at attracting an extra £85 million in national advertising over the next three years.Yesterday, Wednesday 4th October, a 53 point action plan was unanimously approved by the Society’s… Continue reading NS Drive For Regional And Local Press
Following rumours in the trade press over plans to extend Coronation Street to four nights a week, it has been confirmed that ITV and Granada are in “advanced discussion” – believed to be finalising the proposed extra slot.According to press speculation no decision has been made on which night the new episode will run, but… Continue reading Plans To Extend ‘The Street’
Talk Radio has announced that News at Ten newsreader, Trevor McDonald, is to host a Sunday morning political show.The programme will feature “big name politicians” and will give listeners the opportunity to phone in and question the country’s decision makers live on air.The programme, which is set to be broadcast on October 8 (8:00 –… Continue reading Talk Radio – Politicians & Kleenex
Tony Blair’s speech yesterday at the Labour party conference means that should Labour get elected they would open the way to an “information superhighway” earlier than it could happen now. He announced details of a deal with BT, in which BT and other telecommunications companies will be able provide broadcast entertainment services in competition with… Continue reading Blair Opens Way For BT Superhighway
ITV has decided to switch coverage of its next UEFA Champion’s League football from English Premiership Champions Blackburn Rovers to Scottish Premier Division Champions Glasgow Rangers. With Blackburn almost certain not to qualify for the knockout stage of the cup it was decided that there might be a greater audience for the Rangers match.ITV Sport’s… Continue reading ITV Transfer Blackburn For Glasgow Rangers
ITV have revealed the sponsorship package for the 1996 European Football Championship (Euro 96) which takes place from 8th June to 30th June, 1996.Euro 96 is being supported by eleven official sponsors: Canon; Carlsberg; Coca Cola; Snickers; FujiFilm; JVC; MasterCard; Umbro; McDonalds; Vauxhall/Opel and Philips.The championship includes a total of 31 matches and it is… Continue reading ITV Looks For 1996 Football Sponsor
