RSA Advertising became Cinema Media last Friday, as part of a restructure and relaunch aimed at making the company more product focused. National sales director Katrina Hill has been promoted to group sales and marketing director, she will take responsibility for national sales, video and regional sales. National sales executive, Julia Cunningham, has been promoted… Continue reading RSA Advertising Becomes Cinema Media
http://www.ppa.co.uk/The Periodical Publishers Association has this week launched a site on the Internet. Magazines.net UK, includes details about the PPA’s role, statistics and a directory of links to members’ sites.The Magazine Infofile contains a selection of statistics from the PPA Magazine Handbook, including market growth, circulations and advertising revenue. Starting a Magazine offers advice to… Continue reading PPA Internet Site
Leo Burnett have been working with New Media Factory to try to learn and understand more about the Internet and its users.Purchasing and leisure habits were examined of in unweighted sample of 500 people. Results revealed that 30% of respondents used the Internet for research purposes and 34% had bought something over the Net.Research also… Continue reading Insight Into Internet User Habits
Research manager at Virgin Radio, Sharon Prance, has left the station to set up her own research consultancy called Oasis. Lee Roberts, head of business development at Virgin, will take on her reponsibilities at Virgin.
David Banks is to leave his post of editorial director of the Mirror Group to concentrate on radio. Although he will remain with the group to head its Internet publishing, to write a column for one of the papers and possibly to work for Live TV.The former Daily Mirror editor has been offered a two… Continue reading Mirror Departure
TSMS are to monitor advertising effectiveness in a 2 year project with TN AGB, on behalf of Meridian. TVSPAN will measure both television viewing and product purchasing in 750 households in the Meridian regionThe system will record which programmes viewers watch and their reactions to different advertising campaigns. Advertising content, length, frequency and time shown… Continue reading TSMS To Monitor Advertising Effectiveness
There have been rumours in the trade press that Nigel Dempster is to launch a new women’s magazine set to target Hello! readers. The editorial of the magazine, provisionally titled Dempster’s, will concentrate on celebrity and social gossip with features on health, fashion and travel. Associated Newspapers, for whom Nigel Dempster writes a celebrity gossip… Continue reading New Magazine For Nigel Dempster?
The ITC have decided to fine MTV Europe £60,000 for three breaches of the ITC’s programming and advertising codes.The programmes which provoked the response by the ITC were, The Worst of Most Wanted. The ITC considered the show, aired on Saturday 6 May, to have been inappropriately scheduled and unsuitable for children; Safe and Sexy,… Continue reading MTV Europe Fined By ITC
Following EMAP’s acquisition of the Metro Radio Group, a number of management changes have been announced. Maurice Dobson, Metro Radio Group sales and marketing director, becomes EMAP Radio Group sales and marketing director. The Metro regional sales team will report to Piccadilly Radio sales director Barbara Gardener. Harry Dunne, currently sales director of Metro Yorkshire… Continue reading EMAP Radio Appointments
The Daily Telegraph is currently in the process of recruiting the staff and former staff of the Independent. Celia Hall has joined the Telegraph writing on medical matters, and former media editor Maggie Brown writes a regular column for the Telegraph.Last week the Telegraph also announced that Martin Johnson, the Indy’s cricket correspondent is to… Continue reading Telegraph/Independent Staff Switch
