Fred Hayden, Chief Executive of Association of Advertisers in Ireland speaking at the ISBA 1995 Conference last week set out the following guidelines:1. Prepare a formal legal contract if the sponsorship is large scale, involves significant sums of money. 2. If a contract is produced through the professional process of drafting, commenting and agreeing between… Continue reading Sponsorship Agreements – Guidelines For Sponsors
BBC News is set to join the digital age and in doing so will allow viewers to access news archives. Tony Hall, managing director of BBC News and Current Affairs has announced that a “nirvana for news junkies” is on the way.The BBC is to introduce a new digital computer system; this will be in… Continue reading BBC Announces Interactive Digital News Future
Two of the UK’s independent cinema operators, Robins and Oasis have announced they have switched their contracts to the UK’s second largest cinema advertising company, Pearl & Dean. The UK’s largest cinema advertising company became Cinema Media in place of RSA last week.Robins, the UK’s second largest independent cinema exhibitor has 32 screens, with more… Continue reading Pearl & Dean Acquisitions Means Share To Break 20%
….. Anne Bicknell has left WCRS as deputy media director and is to join an agency in New Zealand. Mark Palmer is to joins WCRS as the agency’s first communication strategy director, he is currently communications director at Bates Dorland.….. Chiat Day has appointed Andrew Hill as media director. Hill is currently at SP Lintas… Continue reading Appointments
More O’Ferrall has announced pre-tax profits of £4.7 million for the 6-months to June 1995. This is an increase of 66% on last year’s figure of £2.8 million. Turnover increased by 17% to £39.3 million.R W Gore Andrews, chairman, said, during the period under review, fourteen new long term exclusive bus shelter agreements were signed… Continue reading More O’Ferrall Results
Tetley’s is to sponsor the sports programming on the Leeds-based radio stations Aire FM and Magic 828. The deal, involving a 6-figure sum, covers all sports programming on the stations for the next 3 years. This is the largest ever sponsorship deal for West Yorkshire Broadcasting.Aire: 0113 245 2299
Austrian Airlines are to sponsor the Hampstead and Highgate Express’s new look leisure section, which appears on the back page of the newspaper.Lasting for a year the deal involves banner strips at the top and bottom of the back page, which itself has changed to a more chatty format, including a crossword and celebrity interviews.… Continue reading Austria Moves To Hampstead
The Sun newspaper, The Big Breakfast and Thomas Cook have teamed up for a scratchcard promotion. The Sun will be giving away £150,000 worth of breaks as the prizes in the scratchcard game which will begin next week. The promotion will last for a month and participants will need to watch the Big Breakfast every… Continue reading Big Breakfast Sun Promotion
The 16th annual ISBA sponsorship conference took place yesterday in London. The brief this year was to analyse the pound for pound value of sponsorship and speakers included representatives from Burger King, Cornhill Insurance, Association of Advertisers in Ireland, Canon and Lucozade Sport.The Head of Marketing for Burger King, Samantha Smith, kicked off the conference… Continue reading Sponsorship – It Works!
The Oldie magazine which was relaunched last year has claimed an eight fold increase in ad revenue and a print run which has almost doubled from last years 25,000 to a print run now of 44,000 and a vast increase in subs.Contact Tony West: 0171 734 2225.
