Unofficial overnight viewing figures for the Ryder Cup, which was transmitted on Sky this weekend show it attracted a peak rating of 8.0 amongst individuals at its climax.Ratings for Saturday show the golf achieving an average TVR of around 3 for individuals, rising to around 6 for men. However, on Sunday, the close of the… Continue reading Ryder Cup Beats Premier League Football
Fred Hayden, Chief Executive of Association of Advertisers in Ireland speaking at the ISBA 1995 Conference last week set out the following guidelines:1. Prepare a formal legal contract if the sponsorship is large scale, involves significant sums of money. 2. If a contract is produced through the professional process of drafting, commenting and agreeing between… Continue reading Sponsorship Agreements – Guidelines For Sponsors
BBC News is set to join the digital age and in doing so will allow viewers to access news archives. Tony Hall, managing director of BBC News and Current Affairs has announced that a “nirvana for news junkies” is on the way.The BBC is to introduce a new digital computer system; this will be in… Continue reading BBC Announces Interactive Digital News Future
Two of the UK’s independent cinema operators, Robins and Oasis have announced they have switched their contracts to the UK’s second largest cinema advertising company, Pearl & Dean. The UK’s largest cinema advertising company became Cinema Media in place of RSA last week.Robins, the UK’s second largest independent cinema exhibitor has 32 screens, with more… Continue reading Pearl & Dean Acquisitions Means Share To Break 20%
The supermarket chain, Sainsbury’s has been criticised by the Independent Television Commission for an advert which claimed “checkouts that open on cue if there’s more than one shopper in front of You.”There were seven complaints to the ITC who said that in their experience the claim had not been fulfilled.The ITC agreed with the complainants… Continue reading ITC Raps Sainsbury’s Over Ad
The Sun newspaper, The Big Breakfast and Thomas Cook have teamed up for a scratchcard promotion. The Sun will be giving away £150,000 worth of breaks as the prizes in the scratchcard game which will begin next week. The promotion will last for a month and participants will need to watch the Big Breakfast every… Continue reading Big Breakfast Sun Promotion
The Oldie magazine which was relaunched last year has claimed an eight fold increase in ad revenue and a print run which has almost doubled from last years 25,000 to a print run now of 44,000 and a vast increase in subs.Contact Tony West: 0171 734 2225.
CLT UK Radio, which owns Atlantic 252 and Country 1035AM, has taken a 20% share in Kingston FM, the company formed to apply for the new IR licence in Kingston-Upon-Thames The licence is due to be advertised by the Radio Authority early next year. CLT currently operates 25 television and radio stations in 9 different… Continue reading CLT Invests In Kingston FM
LPR Hessen has announced that it is to distribute Nickelodeon, VH-1, Super RTL, TM3 as part of its service. This will give the stations coverage of an extra 1 million households in the Hessen region of Germany.The BBC World Service and Viva 2 may also be distributed through LPR Hessen, although this has yet to… Continue reading Nickelodeon & VH-1 Extend Coverage In Germany
The second person to speak at the sponsorship conference was Geoff Mayhew, Publicity Manager of Cornhill Insurance. In 1977 Cornhill conducted a survey that asked members of the public to name all the insurance companies they could think of. Unfortunately for Cornhill they didn’t come out of it very well. Less than 2% of the… Continue reading Monitoring Your Sponsorship Activities – Damned Lies, And
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