The Media Research Group has announced full details of its 1995 conference, to be held 8-11 November in Barcelona. This year’s conference, entitled “Who should call the tune – are we paying a fair price for harmony?” will attempt to decide who is in control of the media process.Speakers include Peter Preston, Editor-in-Chief of the… Continue reading MRG Barcelona Conference – Details
Propeller Marketing’s latest quarterly survey of “Ads That Make News” shows BT’s “It’s One to Remember” ad campaign has come out top. The campaign failed to raise sufficient awareness of BT’s Phoneday, leading to thousands of complaints; consequently it was the most written about ad campaign in the national press during April to June 1995.Guinness… Continue reading BT Ads – One To Forget
Golden Rose Communications has reported a loss of £987,000 for the six months to the end of March. The group, which owns the two JFM stations in London and the North West, recorded an operating loss of £1.101m.Part of the loss is attributed to the launch costs of Viva, Golden Rose’s new London station aimed… Continue reading Golden Rose Results
The Electronic Telegraph, the Daily Telegraph’s World Wide Web site, is carrying its first paid-for ad. The ad, for Barclays Bank, appears on the Telegraph’s home page as a hypertext link to a page of further information.The slot has cost Barclays £25,000 and is booked for seven weeks, during which time it will be rotated… Continue reading First Advertiser For Electronic Telegraph
The Electronic Telegraph, the Daily Telegraph’s World Wide Web site, is carrying its first paid-for ad. The ad, for Barclays Bank, appears on the Telegraph’s home page as a hypertext link to a page of further information.The slot has cost Barclays £25,000 and is booked for seven weeks, during which time it will be rotated… Continue reading First Advertiser For Electronic Telegraph
The PPA has criticised the Green Paper for ignoring calls to allow magazine publishers to turn their titles into TV programmes. There are currently 33 magazines that have launched as a result of TV programmes and publishers argue that this should be allowed to work in reverse.Commenting on the Green Paper PPA chief executive, Ian… Continue reading PPA Response To Green Paper
The level of foreign ownership in UKTV, the consortium which put in the highest bid for Channel 5, could jeopardise its chance of winning the auction.It appears that one of the two European partners in the consortium, Scandinavian Broadcasting System, is actually 23% owned by Capital Cities/ABC, the American TV network; an additional 10% is… Continue reading Foreign Ownership Threat To C5
The Office of Fair Trading may refer the BSkyB/Nynex/TeleWest agreements, announced earlier this month, to the restrictive practices court.Under the agreements the two cable companies pay low rates to carry BSkyB programmes in exchange for not transmitting their own programmes in competition with satellite broadcasters.Smaller rival cable companies claim the agreements are anti-competitive, as they… Continue reading OFT Investigate BSkyB
A new monthly magazine solely devoted to Apple Mac gaming entertainment was launched last week by IDG Communications. With an initial print run of 53,000 and a cover price of £4.95 with CD-ROM (£3.95 – HD). Mac Action is a review based title, concentrating on games, music and video entertainment and is aimed at 18-35… Continue reading New Computer Titles
GWR looks set to become the first beneficiary of the Government’s media ownership proposals, by making an offer for Chiltern Radio. The Bristol-based radio group currently holds 20 licences in the UK, the maximum allowed under existing rules. However, last week’s Green Paper proposes to extend this limit to 35 licences.GWR has announced a paper… Continue reading GWR Bids For Chiltern
