This week the PPA held a presentation entitled Children’s Magazine Research at The London Toy and Model Museum. After a tour of, among other toys, Power Rangers, Action Men, and old Teddy Bears, the presentation began.Chrissie Wells and Caroline Buck began by highlighting how under researched children’s research is. New research has been carried out… Continue reading Childrens Magazine Research
Radio listeners prefer speech based programming, according to a new survey conducted by Gallup, for the business information company Key Note. Of the one thousand people questioned in the survey, 33% said they liked to listen to talk on the radio, while 30% preferred pop music. 26% favoured current affairs, news and sport and 17%… Continue reading Listeners Prefer Speech Based Radio
A recent study by John Philip Jones of the University of Syracuse on the subject of optimal advertising frequency suggests that sales are generated by a single advertising exposure and that extra advertisements generate progressively diminishing returns. Those advertisers concentrating their advertising into heavy bursts are thus getting a poor return, and would do better… Continue reading One Ad Is Enough – New Research
The Bristol Evening Post has released results for the year ending March 31. Pre-tax profits were up 23% to £7.4m from £6m. Chairman Stanley Clarke said the improvement was due to a policy of cost reduction, maintaining profitability, and strengthening managements.
The Newspaper Society has issued its own response to the Government’s Green Paper; a “guarded welcome”. The society welcomes the Government’s attempts to remove the restrictions which “isolate each media sector in its own corner”; it also said that the new concept of revenue or audience share, with weightings, will be complex and difficult to… Continue reading Green Paper – Regional Response
Carlton Communications yesterday announced results for the 6 months ending March 31; pre-tax profits were up 63.6% to £120 million from £73.4 million. These figures were boosted because it was Carlton’s first reporting period to include interim results from Central.Carlton’s broadcast television side accounted for 42% of group turnover and £61m of operating profit, or… Continue reading Carlton Profits Up 64%
Metro Radio Group has today announced results for the six months ending March 31. Pre-tax profits were £2.05m, up 24% on the previous year’s £1.65m.
Michael Toulim has announced that he is to retire as the chairman of The Word at the next board meeting on June 7. He will be succeded by Tony Boore, the managing director of the Manchester Evening News. Mr Toumin will remain a board director.For further information contact: Jeremy Morris on 0171 620 2699
TelevisionThe two-licence limit on ITV companies will be maintained. Terrestrial broadcasters will be allowed controlling interests in satellite companies, provided they do not exceed 15 per cent of audience share.Satellite and cable companies with more than 20 per cent ownership by newspaper groups above the circulation threshold, principally British Sky Broadcasting, will be restricted to… Continue reading Cross Media Ownership – A Summary
The ITC welcomes the Government’s media ownership proposals. The ITC regards it as important that the Commission will have to apply a public interest test when considering future merger proposals between television and newspaper companies. The Government’s commitment to clarify the definition of control is highly desirable, the press release goes on to say.The ITC… Continue reading Governments Ownership Proposals – ITC Reaction
