In an interview with the Financial Times at the weekend, Rupert Murdoch revealed future plans for his media empire in the UK;Television – In the interview Murdoch revealed he is considering buying his own TV satellite, to enable him to launch a range of channels over Europe. He believes this to be an economical alternative… Continue reading Future Plans For Murdoch
This week the PPA held a presentation entitled Children’s Magazine Research at The London Toy and Model Museum. After a tour of, among other toys, Power Rangers, Action Men, and old Teddy Bears, the presentation began.Chrissie Wells and Caroline Buck began by highlighting how under researched children’s research is. New research has been carried out… Continue reading Childrens Magazine Research
Radio listeners prefer speech based programming, according to a new survey conducted by Gallup, for the business information company Key Note. Of the one thousand people questioned in the survey, 33% said they liked to listen to talk on the radio, while 30% preferred pop music. 26% favoured current affairs, news and sport and 17%… Continue reading Listeners Prefer Speech Based Radio
… ITV has been announced that Baywatch, Home and Away, Seaquest DSV and other foreign produced programmes are available for sponsorship. Paul Chard of Laser said Baywatch and Home and Away both have large and loyal audiences are “ripe for sponsorship.”… Movie Premieres, ITV’s film showcase is to be sponsored by Diet Coke for a… Continue reading ITV Sponsorship News
Maiden Outdoor Advertising has increased its 48-sheet coverage, by acquiring the advertising and marketing rights to sites currently held by three smaller contractors. Maiden takes over 220 of M&M’s sites in Liverpool and Birmingham, 89 of Adverite’s sites in the East Midlands and South Yorkshire and 50 of City Outdoor Advertising’s sites in the North… Continue reading Maiden Boosts 48-Sheet Coverage
This week the PPA held a presentation entitled Children’s Magazine Research at The London Toy and Model Museum. After a tour of, among other toys, Power Rangers, Action Men, and old Teddy Bears, the presentation began.Chrissie Wells and Caroline Buck began by highlighting how under researched children’s research is. New research has been carried out… Continue reading Childrens Magazine Research
STV’s has signed a £25,000 deal with Bell’s Whisky to sponsor its football programme, A Game Of Two Halves.
This week’s ITV sponsorship breakfast explored the changes in viewer’s awareness of, and attitudes to, Sponsorship on television. It reviewed studies into viewer’s reactions to and the acceptability of broadcast sponsorship.Large sports events on television will always command a large audience and sponsorship is commonplace. In the absence of any significant programme sponsorship before 1989,… Continue reading ITV Sponsorship Breakfast
Confirmation of BT’s sponsorship of ITV’s morning programme, This Morning, is expected next week. This will be BT’s first major television sponsorship deal since Surprise Surprise.
The car insurance company Admiral is to sponsor Carlton’s traffic spot Drive Guide. The programme, which goes out at 7.00pm on weekdays, was previously sponsored by Direct Line Insurance.
