More Uncategorised articles

Richard Branson has made a £150 million bid for Britain’s biggest cinema chain, MGM. Carlton Communications, Sony, Rank Organisation and American property group Craig have also put in bids.

In a report from the Henley Centre, released today, it has been revealed that 58% of us play the National Lottery every week, and buy at least two tickets each.The lottery is currently taking £3 billion per year, equivalent to 0.5% of disposable income, or 5% of personal savings. The Lottery has created between ten… Continue reading 58% Play Lottery Every Week

The Independent Television Commission has amended its Code of Advertising Standards and Practice; it will, from April 1 1995 allow football pools advertising on television for the first time.The change was prompted by the Government; currently advertising for the National Lottery is allowed but advertising for betting and gaming, including pools has previously been prohibited.… Continue reading TV Advertising For Pools Allowed

The ITC has invited applications for a local delivery franchise for Wythall, in the District of Bromsgrove. The licence area is those areas of Bromsgrove not included in the existing Birmingham broadband franchise area. Applications must be submitted to the ITC by 12 June 1995.

Lego Toys is to sponsor Tots TV in the first pre-school television programme sponsorship on ITV, featuring its pre-school Duplo range. The 15-week series begins on 27 March and will be broadcast at 3.30pm on Mondays and Tuesdays. In addition to ITC guidelines on children’s sponsorship, ITV will only accept one sponsorship per day in… Continue reading Lego In First Pre-School ITV Sponsorship/New Tracking Research

Mike Tyson has been signed up for the rest of his boxing career by Showtime, the American cable television company for $300 million, according to Frank Warren, the London promoter.

Maurice Saatchi’s New Saatchi Agency is expected to announce an alliance with an international advertising network, which would allow it to pitch for global accounts such as British Airways. The industry favourite for the alliance is Publicis but several US networks have also been linked to the new agency.The New Saatchi Agency is also hoping… Continue reading International Alliance For New Saatchi

The Daily Express has outlined its reasons for not taking part in the current newspaper price war in Research Express, the research department’s newsletter. The effects of the price war include, it says, “considerable confusion among readers. It has eroded reader loyalty, creating an auction-like environment in which it is often the lowest price which… Continue reading Newspaper Price War – Express Reasons

The ITC has announced that Channel 5’s coverage should be 66% of the UK population. International clearances for transmissions have been agreed for most of the Channel 5 plan.When the ITC invited applications for the licence, in November, it was on the basis that C5 would reach approximately 70% of the UK population. At that… Continue reading Channel 5 To Reach 66% Of Population

TeleWest Communications, owned by TeleCommunications, the largest cable operator in the US, announced results for last year. Net losses almost doubled to £65.1 million. The deficit however, was in line with expectations and both revenues and subscriber numbers improved in 1994.Alan Michels, chief executive said television subscribers in owned and operated franchises had risen 50%… Continue reading Telewest Subscribers Up 50%