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Today is claiming that its one-day price cut on Monday to 10p increased sales by over 400,000 to take sales to more than 1m.

WPP, the advertising group which includes JWT and O&M, has released results this morning for the six months to June 30. Pre-tax profits are up 50% from £24.13m to £36.2m. Turnover was £2.87bn. WPP’s shares rose 12p yesterday to close at 123p, in anticipation of healthy results today. At 9.30am the price had dropped 4p… Continue reading WPP Profits Up 50%

The marketing teams at Laser, TSMS and Carlton UK are urging the Network Centre to release marketing responsibilities to them, following the departure of Dick Emery to the BBC last week. This would mean greater cooperation between the three sales houses, working with the Network Centre. Carlton UK Sales managing director, Martin Bowley, said, “The… Continue reading ITV Sales Houses Want To Takeover Marketing

Despite claiming that EMAP’s offer of 181p a share does not reflect the company’s “improving performance” (see results, Newsline yesterday), Trans World Communications has recommended EMAP’s £71m bid.Last week The Guardian Media Group, which owns 20% of TWC, failed in a High Court bid to prevent EMAP’s takeover, claiming it broke rulings restricting the number… Continue reading Trans World Gives In To Emap Offer

All figures relate to the percentage reach of that particular programme to all reader of that particular newspaper (e.g Coronation Street reached 29.8% of Daily Mail readers during June).The data was calculated by Media Audits using BARB data from June 1994 where the panel registered newspaper readership. Sun Mirror Star Sport Today Mail Express Coronation… Continue reading Television Viewing By Newspaper Readers

National Magazines’ House Beautiful, which cut its cover price to £1 for the August issue “to boost a weak summer market”, has announced a more permanent price cut from £1.40 to £1.30. Its most direct competitor, Homes & Ideas costs £1.20 monthly.House Beautiful announced a new ABC of 320,396 recently, 6.7% down on July-Dec but… Continue reading House Beautiful Cuts Price

Director of programming, David Elstein, and deputy MD, David Chance, are being tipped as the leading contenders to fill the slot vacated at Sky News by Kelvin Mackenzie last week. An outsider for the role is Bruce Gyngell, former TV-am boss, and now working for Kerry Packer’s Channel 9.

The Newcastle Chronicle & Journal is launching The Journal Business Magazine on September 5th (circ 30,000, distributed with the City edition of the paper). York & County Press has launched Admart, a shopper-style free newspaper (circ 62,000 to homes and businesses in York and Wetherby.

National Heritage Sectretary Stephen Dorrell announced yesterday that Sir George Russell has been reappointed as chairman of the ITC for a further two years from 1 January 1995.

Morgan Grampian’s newspaper for family doctors, Pulse, is the best-read medical weekly in the latest JICMARS survey, with a total average issue readership of 74% of all GPs. Pulse has increased its lead over Haymarket’s General Practitioner (AIR down five percentage points at 68%) and Doctor (Reed) up one percentage point at 58%.The best-read monthly… Continue reading Pulse Is Best Read Medical Weekly