The London television station Carlton has successfully taken over Central TV, following its bid on 29 November. The acceptances of the majority of shareholders was agreed on 31 December. The change in ownership rules took effect on 1 January 1994.The deal between Carlton and Central forms the largest commercial broadcaster in Britain, with over 25%… Continue reading Carlton Takes Over Central
ITV has announced 50 programmes available for sponsorship in 1994. These include top drama series such as Cracker, Heartbeat, London’s Burning and other popular programmes such as Blind Date, Gladiators and You’ve Been Framed.ITV is offering further game shows after the success of the Daily Star’s sponsorship of Pot of Gold; including Strike It Lucky… Continue reading ITV Announces Programme Availability
PowerGen is to sponsor ITV Network Weather for the sixth consecutive year. The 1994 contract is worth more than £2.2m, and sets the record for the longest running sponsorship on terrestrial television.Diane Long, Head of Corporate Communications at PowerGen, said,”We believe the deal is beneficial to both parties. PowerGen’s awareness has risen as a direct… Continue reading PowerGen In Record Sponsorship
TSMS have released details of the 1994 ratecard, covering all of the TSMS areas; Anglia, Central, and Ulster.Ulster and Central’s standard top rates have remained the same; Anglia’s top standard rate has decreased from £25,000 to £15,000 (30″ spots). A full analysis will be available on MediaTel soon.
The Council of Outdoor Specialists has issued a statement responding to the ISBA Outdoor Report released in December 1993.The Council welcomes the report, supporting the recommendations. With regard to the justification of agencies earning 15% commission the Council believes that agencies should be fairly rewarded and not in any way discourage from using the outdoor… Continue reading Outdoor Responds To ISBA Report
According to the latest outdoor survey from Concord, the outdoor advertising industry suffered a revenue fall of less than £500,000 in December; this is less than was expected despite poster spending cuts from alcoholic drinks advertisers. Lost drinks revenue was replaced with new campaigns from other sectors, notably audio visual, retail, FMCG and financial services.Drinks… Continue reading Xmas Spending Cuts For Outdoor
Border Television, the smallest mainland ITV station, produces the most popular regional news programme, according to BARB figures quoted in today’s Guardian. Lookaround, the nightly half hour show which covers Cumbria, the Borders and the Isle of Man, has a 51% share of viewing in its area.London Tonight, from Carlton and LWT fares second worst,… Continue reading Regional News Programmes – Border Best
Merlin, the new TV sales house has released the ratecard for 1994, effective from 1 January 1994.Merlin now sells for Meridian, HTV, Westcountry and Channel S4C, bringing all four stations under one rate card.Previous systems whereby there were scales of spot rates have been abandoned for a more flexible system, sold on a package basis.… Continue reading NEW RATE CARD DETAILS FROM MERLIN
GMTVGMTV’s ratecard for 1994 is the same as 1993, with the addition of different rates for the Macro regions and as for the national rates there are 40 rate codes. GMTV South, which incorporates the London, Anglia, Meridian, Channel and Westcountry TV areas, will have a top 30″ rate of £9,600.GMTV North incorporates HTV, Central,… Continue reading GMTV/Carlton Ratecard – 1994
GMTVGMTV’s ratecard for 1994 is the same as 1993, with the addition of different rates for the Macro regions and as for the national rates there are 40 rate codes. GMTV South, which incorporates the London, Anglia, Meridian, Channel and Westcountry TV areas, will have a top 30″ rate of £9,600.GMTV North incorporates HTV, Central,… Continue reading GMTV/Carlton Ratecard – 1994
