BT, the biggest private sponsor of the arts in the UK with a budget of £1.7m a year, yesterday announced that it is to support 12 British orchestras for a period of 3 years, in a deal worth £500,000.BT has also signed a deal with London radio station LBC to sponsor a new business series,… Continue reading BT In Sponsorship Deals
Merlin Publications is launching another title into the small business sector. Your Business, an A4 monthly, will launch in the third week of April, with an initial print run of 40,000 and a cover price of £2.25. Editorial will be “personality led”, covering financial issues, government legislation, communications, computing, business to business services, marketing and… Continue reading New Small Business Title
The Cable Television Association has released predictions for cable growth up to 2000; 12 million homes will have been passed with broadband cable. The estimates predict that there will be 6.12m subscribers; this is a penetration of 51%.By October1993 there were 62 franchises operating, and 12,000 miles of cable laid. Total investment in UK Cable… Continue reading Growth Of Cable – Survey
ITV performed considerably better over the New Year holiday period than during Christmas week. BARB viewing figures for the w/e 2/1/94 released today show only three BBC programmes in the top 10. Several ITV Christmas specials were successes; Strike it Lucky Special achieved an audience of 15.44 million and the Gladiator’s Final acheived 14.33m; Taggart… Continue reading New Year Top Programmes
The Incorporated Society of British Advertisers has written to the Office of Fair Trading calling for it to intervene in the television take over activities.ISBA is worried that there could be a concentration of sales power if the proposed mergers take place. At present the ITC rules that no company may sell more than 25%… Continue reading Advertising Concern Over TV Mergers
Ladbrokes has confirmed that it is bidding to run the National Lottery in partnership with MAI and NCR.The consortium, called “Games For Good Causes” will be based in Liverpool if it succeeds.The Rank Organisation also plans to bid for the National Lottery licence, with finance provided by a consortium of institutional investors.
LWT has released its final defence document in which it predicts pre-tax profits of £43.8m, an increase of 43% on 1992, much higher than analysts had expected. This was attributed to a 3.8% increase in advertising revenue and lower costs. These figures do not include however the costs of defending the offer from Granada.The document,… Continue reading LWT Defence Document
Emap has closed the nine year old free newspaper the Folkestone and Dover Citizen. Emap’s Associated Kent Newspapers said it would enable them to focus further on the paid-for weeklies Folkestone Herald and Dover Express.Reed Regional Newspapers has suspended publication of the Wimbledon Borough News. There is speculation that the title will be re-introduced as… Continue reading Regional Closures
Konica Film & Cameras is to sponsor This is Your Life for its last series on ITV. The deal is part of a £1m spend on sponsorship and advertising by Konica this year.The new series starts on Wednesday 12 January and runs for 26 weeks until Wednesday 6 July.The deal was arranged between David Prosser,… Continue reading Konica Sponsors This Is Your Life
This Saturday the Telegraph launched a revamped Magazine and listings section, and a new Arts & Books section.The TV and Radio guide is a loose insert within the magazine; it is now in full colour and slightly smaller than A4 size. It offers a very concise easy to read guide, with only 2 of its… Continue reading Revamped Saturday Telegraph – Review
