At the meeting last Friday held by the IPA and PPA, and attended by agency buyers and magazine sales managers, new ways were called for to improve efficiency and better understanding between the two groups.The delegates’ suggestions, which will now be looked at by both IPA and PPA involve the development of best practices guidelines,… Continue reading Agencies And Mags – New Understanding
According to research carried out by Millward Brown International on behalf of the Weekend Reader Research Group, the Saturday edition of The Daily Telegraph is read on average for longer than any other Saturday quality newspaper – readers spend an average of 82 minutes reading it.Readers spend an average of 76 minutes on The Guardian… Continue reading Saturday Section Research – Qualities
According to research carried out by Millward Brown International on behalf of the Weekend Reader Research Group, the Saturday edition of The Daily Telegraph is read on average for longer than any other Saturday quality newspaper – readers spend an average of 82 minutes reading it.Readers spend an average of 76 minutes on The Guardian… Continue reading Saturday Section Research – Qualities
A new agreement has been announced by NBC Super Channel and ITN, whereby ITN will provide over one and a half hours of programming daily.There will be a 15 minute broadcast in the morning, two 30 minute broadcasts in the evening and regular live headlines six times per day.The move follows NBC taking a majority… Continue reading Super Channel – Much More ITN News
The chancellor’s decision not to impose VAT on the press at yesterday’s budget has brought large sighs of relief from the industry.The Newspaper Society’s director, Dugal Nisbet Smith, said, “We are delighted…the government has today demonstrated its support for regional and local newspapers and the invaluable service they provide in every community”.The Newspaper Society claimed… Continue reading Relief As No VAT On Press
Under the 1990 Broadcasting Act no single participant in the ITN consortium is allowed to own more than 20%.Current shareholders are:18% EachCarlton, Central, LWT, Granada and Reuters.5% EachSTV and Anglia.Carlton’s bid for Central would give them a 36% stake – which would mean they would need to dispose of 16% of their shares. Further changes… Continue reading Ownership Changes Imminent At ITN
The next MRG evening will be held on Thursday 9 December at 6pm, at JWT. The title of the evening is “I Can’t Believe Its Clutter”.MRG members will see the results of research from the ITV Network Centre into “clutter”, the non-editorial between programmes, such as programme promotion and sponsorship.Presenting the results will be Susan… Continue reading MRG Evening – And Xmas Party
As NRS is now basing the social grade of households on Chief Income Earners (CIE) instead of Head of Households/Chief Wage Earners(HoH/CWE) the social class profile of the survey has shifted up market.The change is to stop the problems of husbands being given preference over wives, even if she is financially responsible.The change was agreed… Continue reading NRS CHANGES SOCIAL GRADE PROFILE
The chancellor’s decision not to impose VAT on the press at yesterday’s budget has brought large sighs of relief from the industry.The Newspaper Society’s director, Dugal Nisbet Smith, said, “We are delighted…the government has today demonstrated its support for regional and local newspapers and the invaluable service they provide in every community”.The Newspaper Society claimed… Continue reading Relief As No VAT On Press
The next MRG evening will be held on Thursday 9 December at 6pm, at JWT. The title of the evening is “I Can’t Believe Its Clutter”.MRG members will see the results of research from the ITV Network Centre into “clutter”, the non-editorial between programmes, such as programme promotion and sponsorship.Presenting the results will be Susan… Continue reading MRG Evening – And Xmas Party
