The ITC has ruled that in 1994 Channel 4 may only transmit up to 60% of the minutage “earned” by schools programmes.At present Channel 4 is allowed to transmit all the minutage foregone on weekday mornings because of the schools programming, and use it in the off-peak schedule. The ITC believed this to be unfair… Continue reading Channel 4 Advertising Minutage Review
TMD Carat has left the Association of Media Independents, and applied yesterday for membership of the IPA.The IPA’s quarterly meeting of Council next Thursday will decide if the application has been successful.Other Media Independents which belong to the IPA are:ZenithInitiative MediaMedia BusinessPattison Horswell DurdenMedia ShopBooth Lockett MakinBygraves BushellAMI 081 343 7779IPA 071 235 7020
Sponsorship specialist Media Dimensions is launching a marketing initiative to increase press sponsorship which currently has nowhere near broadcast’s high profile. Bovril is to sponsor The Daily Mirror’s football pages from this weekend. The Association of Business Sponsorship for the Arts this week publishes figures showing that the value of arts sponsorship has fallen to… Continue reading Sponsorship Latest
Capital Radio yesterday announced a 33% rise in pre-tax profits to £11.7m for the year to September, with advertising revenue in the final quarter well ahead of the previous year.Capital Radio has won the tender to produce daily entertainment news bulletins for the National Network Radio initiative; Independent Radio News had also bid for the… Continue reading Capital Radio Increases Profits 33%
The Bank of England has cut its minimum lending rate by 0.5%, the Treasury has announced; this means that the new base rate is now 5.5%.The Midland Bank has responded, by cutting its base lending rate to 5.5%, and the Nationwide mortgage rate is down to 7.74%. However, both the Halifax and the Woolwich have… Continue reading Interest Rate Cut By 0.5%
The Guardian and Manchester Evening News, publishers of The Guardian and the Observer, have announced a fall in pre-tax profits to £11.5m in the six months to October 2nd, from £14.7m.The company attributes the fall to the acquisition of the Observer but are forecasting better performance for the second half of the year as improvements… Continue reading Guardian And MEN Profits
MTV and Virgin have announced a new joint European marketing campaign. From November 27 Virgin Retail will broadcast MTV on monitors in its 14 prime site Megastore outlets in six countries.Virgin intends to extend its advertising campaign on MTV in 1994 and include additional in-store promotions.Virgin Retail – Sally Moore 071 4364060MTV 071 284 7777
The Government decision on the future of ITV ownership rules is due to be announced imminently.Indications are that the ruling will be to allow large ITV companies to own two large licences and one small one. An advertising revenue ceiling is also likely, limiting one company to 25 per cent of all TV advertising. It… Continue reading ITV Ownership Rules Update
The NRS will measure topics of interest for magazine readers from Jan 94. Questions relating to 24 subject areas such as food and drink, travel and holidays, sports, gardening and childcare will be included in the NRS questionnaire.This will enable advertisers to look at the topics enjoyed by readers of a particular magazine, and publishers… Continue reading NRS To Include Topics Of Interest
The ITC has issued an invitation to apply for a local delivery licence covering the area of West Kent, including Sevenoaks, Tonbridge and Tunbridge Wells. A local delivery franchise is the new equivalent of a cable franchise and is the first to be advertised by the ITC.The deadline for applications is 28th February 1994 at… Continue reading New Local Cable Licence For West Kent
