The IPA and ISBA have announced that they recommend that teletext subtitling for TV commercials shoud be adopted as standard industry practice.This is to ensure that the messages of TV commercials reach all members of the population, including those who are deaf or hard of hearing; this should not only increase enjoyment for these viewers… Continue reading Subtitles For Commercials
Peter Brooke has announced this morning a relaxation in the ITV ownership rules which will allow a company to hold two regional licences in areas with the largest advertising revenue, but not the two London licences.It had been expected that there would also be exceptions to the rules made to protect HTV and Scottish channelsHowever… Continue reading ITV Ownership Rules – Announcement
Following this morning’s announcement by Peter Brooke of the relaxation of ITV ownership rules, Central TV’s share price has risen 92p to 2183p.This follows expectations that Carlton and Granada would launch a bid for Central. Other bid battles are expected to be launched immediately.The nine ‘large’ companies which until now no ITV company could hold… Continue reading Central TV’s Shares Soar
Sponsorship specialist Media Dimensions is launching a marketing initiative to increase press sponsorship which currently has nowhere near broadcast’s high profile. Bovril is to sponsor The Daily Mirror’s football pages from this weekend. The Association of Business Sponsorship for the Arts this week publishes figures showing that the value of arts sponsorship has fallen to… Continue reading Sponsorship Latest
Laser Sales has revised its offer to agencies following last week’s announcement.The new offer proposes a 100% payback until the end of December in cash instalments, so long as money is not taken out of the 1993 trading period.This latest offer appears to be acceptable to most agencies.
Capital Radio yesterday announced a 33% rise in pre-tax profits to £11.7m for the year to September, with advertising revenue in the final quarter well ahead of the previous year.Capital Radio has won the tender to produce daily entertainment news bulletins for the National Network Radio initiative; Independent Radio News had also bid for the… Continue reading Capital Radio Increases Profits 33%
Following this morning’s announcement by Peter Brooke of the relaxation of ITV ownership rules, Central TV’s share price has risen 92p to 2183p.This follows expectations that Carlton and Granada would launch a bid for Central. Other bid battles are expected to be launched immediately.The nine ‘large’ companies which until now no ITV company could hold… Continue reading Central TV’s Shares Soar
The IPA and ISBA have announced that they recommend that teletext subtitling for TV commercials shoud be adopted as standard industry practice.This is to ensure that the messages of TV commercials reach all members of the population, including those who are deaf or hard of hearing; this should not only increase enjoyment for these viewers… Continue reading Subtitles For Commercials
Laser Sales has revised its offer to agencies following last week’s announcement.The new offer proposes a 100% payback until the end of December in cash instalments, so long as money is not taken out of the 1993 trading period.This latest offer appears to be acceptable to most agencies.
Peter Brooke has announced this morning a relaxation in the ITV ownership rules which will allow a company to hold two regional licences in areas with the largest advertising revenue, but not the two London licences.It had been expected that there would also be exceptions to the rules made to protect HTV and Scottish channelsHowever… Continue reading ITV Ownership Rules – Announcement
