The British Telecommunications board has given the go-ahead for a trial of its video-on-demand television service. Around 2,500 homes in the Colchester area will be chosen for the trial which will get under way next year. If the initial trial is successful then a much larger trial involving 250,000 homes will follow.BT engineers are confident… Continue reading BT Video-On-Demand To Go Ahead
The combined ITV/C4 revenue figure came in at £182.22m, a 3.3% increase on the same month last year.The individual revenues for ITV and C4 came in at £150.07m and £32.15m;(this is a 82:18 split). This represents the best performance by both channels this year. Agency estimates for September have been revised following the YTTV saga.In… Continue reading Television Round-Up – October
Niall Hegarty and Philip Talbot, the two joint media planning directors at CDP Media are both to move to rival agencies. Philip Talbot is moving to Optimedia as international media director.BMP APPOINTMENTSNiall Hegarty has joined BMP to control the Boots business. Neil Hepburn has been appointed local media manager; Neil Allen has joined as a… Continue reading Appointments
The British Telecommunications board has given the go-ahead for a trial of its video-on-demand television service. Around 2,500 homes in the Colchester area will be chosen for the trial which will get under way next year. If the initial trial is successful then a much larger trial involving 250,000 homes will follow.BT engineers are confident… Continue reading BT Video-On-Demand To Go Ahead
The combined ITV/C4 revenue figure came in at £182.22m, a 3.3% increase on the same month last year.The individual revenues for ITV and C4 came in at £150.07m and £32.15m;(this is a 82:18 split). This represents the best performance by both channels this year. Agency estimates for September have been revised following the YTTV saga.In… Continue reading Television Round-Up – October
IPC is to carry out research into the effect of the mid-market newspaper review sections.Mike Baker, divisional marketing controller told MediaTel that although final details are not yet agreed, they want to know whether the review sections are seen as a benefit by readers and especially as to whether people pay more attention to newspapers… Continue reading IPC To Study Newspaper Sections
The IPA and ISBA have announced that they recommend that teletext subtitling for TV commercials shoud be adopted as standard industry practice.This is to ensure that the messages of TV commercials reach all members of the population, including those who are deaf or hard of hearing; this should not only increase enjoyment for these viewers… Continue reading Subtitles For Commercials
TMD Carat has left the Association of Media Independents, and applied yesterday for membership of the IPA.The IPA’s quarterly meeting of Council next Thursday will decide if the application has been successful.Other Media Independents which belong to the IPA are:ZenithInitiative MediaMedia BusinessPattison Horswell DurdenMedia ShopBooth Lockett MakinBygraves BushellAMI 081 343 7779IPA 071 235 7020
Peter Brooke has announced this morning a relaxation in the ITV ownership rules which will allow a company to hold two regional licences in areas with the largest advertising revenue, but not the two London licences.It had been expected that there would also be exceptions to the rules made to protect HTV and Scottish channelsHowever… Continue reading ITV Ownership Rules – Announcement
Sponsorship specialist Media Dimensions is launching a marketing initiative to increase press sponsorship which currently has nowhere near broadcast’s high profile. Bovril is to sponsor The Daily Mirror’s football pages from this weekend. The Association of Business Sponsorship for the Arts this week publishes figures showing that the value of arts sponsorship has fallen to… Continue reading Sponsorship Latest
