MTV today signed an agreement with Nova TV, the Czech Republic’s first privately owned commercial TV channel, to provide three hours of MTV programming per week – the programmes involved will be edited versions of MTV’s Hit List UK, Greatest Hits and Rock Block. The programming is scheduled for between 3-4pm, three days a week,… Continue reading MTV Signs Agreement With Czech TV
The PPA and IPA are holding a seminar on Friday, designed to build more productive trading relationships between magazines and sales people and agency planners/buyers. 40 nominated delegates will be attending from the press, agencies and media specialists; all delegates are senior executives in their companies.The purpose of the seminar is to build a better… Continue reading Joint PPA And IPA Initiative
The PPA and IPA are holding a seminar on Friday, designed to build more productive trading relationships between magazines and sales people and agency planners/buyers. 40 nominated delegates will be attending from the press, agencies and media specialists; all delegates are senior executives in their companies.The purpose of the seminar is to build a better… Continue reading Joint PPA And IPA Initiative
The Telegraph newspaper group has announced pre-tax profits for the nine months to September 30; profits have increased by 28% to £38.7m.Announcing the profits the company said it had seen little sign of recovery from recession and that it would increase its promotional activities to match the price cutting of its competitors. In September The… Continue reading Telegraph Profits Rise
The Telegraph newspaper group has announced pre-tax profits for the nine months to September 30; profits have increased by 28% to £38.7m.Announcing the profits the company said it had seen little sign of recovery from recession and that it would increase its promotional activities to match the price cutting of its competitors. In September The… Continue reading Telegraph Profits Rise
MTV today signed an agreement with Nova TV, the Czech Republic’s first privately owned commercial TV channel, to provide three hours of MTV programming per week – the programmes involved will be edited versions of MTV’s Hit List UK, Greatest Hits and Rock Block. The programming is scheduled for between 3-4pm, three days a week,… Continue reading MTV Signs Agreement With Czech TV
Yesterday there were renewed calls for a ban on tobacco advertising as a report on the first 16 months of the Health of the Nation strategy showed the government has not met some of its key targets.The government’s target on teenage smoking was that it should fall by 33% among 11 to 15 year olds.… Continue reading Renewed Calls For Tobacco Ban
Philip Ley, Sega Europe Michael Freter, McCann Erickson Dave Waters,Duckworth Finn Grubb WatersPhilip Ley, European Marketing Director of Sega Europe opened the first afternoon session with an entertaining case history for Sega, which made use of all promotional vehicles, most particularly PR (some real, some spoof) He also explained how Sega has a second board… Continue reading MRG Conference – Day 1 / Session 3 The New Armoury
At the ISBA annual conference on client agency issues, both advertisers and agencies called for changes in the way client/agency relationships are handled, urging an end to the system of payment by commission.Keith Holloway, deputy president of ISBA, said that payment should be by fee, not commission, with a complete abolition of commission on production… Continue reading Advertisers And Agencies Demand Changes
According to a recent survey by Access Opinions, most MPs reject the imposition of VAT as “excessively disadvantageous” to the UK publishing industry. 74% of respondents agreed it would be disadvantageous since in the rest of the EC tax on publications runs at between 2.1 and 8%, with some actually subsidised. 55% felt that it… Continue reading MPs Reject VAT
