BARB viewing figures for the week ending 7 November show the Brookside episode on Wednesday/Saturday achieving an audience of 8.27million.The episode showed Frank Roger’s wedding and fatal car crash. The three episodes of the soap were top Channel 4 programmes for the week.
James Gordon, managing director of the Radio Clyde Group, will be the next chairman of AIRC, succeeding Stewart Francis at the AIRC AGM next January. Elections for the other seats on the AIRC Board are currently taking place and results will be announced at the end of November. Garry Johnson, head of local sales at… Continue reading Radio Appointments
The Henley Centre has published a report highlighting the decline in local titles if VAT was to be imposed at the budget.The latest study, commissioned by the Newspaper Society, says that “local communities would see a gradual decline in the quality of local titles”.The Henley report refers to the Price Waterhouse investigation into the effect… Continue reading Further VAT Warnings
Sue Read, Marketing & Research Director at Granada TV presented research into programming and promotions. Nearly twice as many viewers make viewing decisions based on reading about programmes,44%, to trailers, 23%. Of those who were influenced by trailers,64% made a special effort to watch.Recall of advertisements and programme sponsorship were very similar in breaks with… Continue reading MRG CONFERENCE – SHARPENING THE WEAPONS – DAY 2/Sess 2
The Retail Price Index for October 1993 has been announced this morning at 149.9, taking 1985 as the base rate. This is a decrease of 0.1% on September 1993, and an increase of 1.4% on October 1992.
BARB viewing figures for the week ending 7 November show the Brookside episode on Wednesday/Saturday achieving an audience of 8.27million.The episode showed Frank Roger’s wedding and fatal car crash. The three episodes of the soap were top Channel 4 programmes for the week.
The PPA and IPA are holding a seminar on Friday, designed to build more productive trading relationships between magazines and sales people and agency planners/buyers. 40 nominated delegates will be attending from the press, agencies and media specialists; all delegates are senior executives in their companies.The purpose of the seminar is to build a better… Continue reading Joint PPA And IPA Initiative
The Telegraph newspaper group has announced pre-tax profits for the nine months to September 30; profits have increased by 28% to £38.7m.Announcing the profits the company said it had seen little sign of recovery from recession and that it would increase its promotional activities to match the price cutting of its competitors. In September The… Continue reading Telegraph Profits Rise
The Telegraph newspaper group has announced pre-tax profits for the nine months to September 30; profits have increased by 28% to £38.7m.Announcing the profits the company said it had seen little sign of recovery from recession and that it would increase its promotional activities to match the price cutting of its competitors. In September The… Continue reading Telegraph Profits Rise
MTV today signed an agreement with Nova TV, the Czech Republic’s first privately owned commercial TV channel, to provide three hours of MTV programming per week – the programmes involved will be edited versions of MTV’s Hit List UK, Greatest Hits and Rock Block. The programming is scheduled for between 3-4pm, three days a week,… Continue reading MTV Signs Agreement With Czech TV
