In an attempt to safeguard the future for regional and local publishers, The Newspaper Society has launched an initiative to identify electronic and multi-media opportunities.The Industry Strategy Opportunities Programme (ISOP) will bring together the Society’s ongoing research into new product development and new projects to identify market changes.The Society is also continuing to press for… Continue reading Regionals Invest In Multimedia
Northern and Shell is to launch a new men’s lifestyle magazine in February. Details are not forthcoming as of yet but the title will carry sections on music, fasion, travel and the arts.Northern and Shell told MediaTel that advertising is selling well in the magazine already, even though no media pack has yet been produced.Northern… Continue reading New Mens Magazine
Grampian Television has announced pre- tax profits for the six months ending August 1993. They are up 7.7% to £1.548 million.Grampian Chairman Dr Calum MacLeod said, “I view the full year results with some confidence based on continuing signs of an advertising revival.”
The combined ITV/C4 revenue for October, based on agency estimates, came in at £182.22m, an increase of 3.36% (£5.92m) on the same period 1992. The ITV/C4 split was £150.07m/£32.15m – an 82:18 ratio.The combined YTTV share came in at 10.68%, a 0.95% point fall on October 1992. Best performances this month came from HTV and… Continue reading TV Revenue October/September
Perry MotorPress have now released more details on their new motoring title to launch in February, Complete Car. (Newsline 24/9).The monthly title will be in the shops on February 10. The cover price is not yet decided. It will launch with a minimun initial print run of 250,000.Complete Car will be a general interest motoring… Continue reading New Car Magazine
Sales of the Guardian in London have risen by almost 10% since the introduction of the new A5 Guide section, according to the paper’s own figures.The Guide has full listings of entertainments and television for the week, and comes out on Saturdays.There are no plans as yet to extend the A5 guide to the rest… Continue reading Guardian Guide Boosts Sales
This Sunday, 21 November, the People is launching a new magazine.Entitled Yes! the magazine will be a general interest supplement, with editorial containing articles on cookery, fashion, starsigns. It will have pagination of on average 40 pages, and will be the same format as the People’s existing magazine, TV First.The People’s main magazine will now… Continue reading New Sunday Magazine For People
ITV will today announce the results of its survey into clutter. Some details of this research have already been leaked – Sue Read at the MRG Conference last week gave some details.ITV CLUTTER RESEARCH – DETAILSITV has today released research into “clutter”, the messages between programmes and commercials.This took the form of two studies; Switching… Continue reading ITV CLUTTER RESEARCH
At a meeting this week between Laser Sales and advertisers and agencies, Laser has proposed a solution to the YTTV airtime problems.Laser sales has offered to pay back all historical debts to the end of October; November will be dealt with as a £15 million month, and December as a £13 million month for YTTV.
Granada TV have initiated several changes to its daytime schedule, in an attempt to counter falling impacts amongst housewives – including pulling airtime forward and rescheduling programmes.The fall in impacts is the result of a reclassification of housewives in the north west by the latest Establishment Survey which has noted a decrease in number of… Continue reading Granada Move Daytime Ads
