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BBC Homes and Antiques is to be redesigned in October. There will be more pages and perfect binding.
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You and Your Wedding, the independently owned brides’ style magazine is to increase its frequency from three times a year to quarterly in a bid to improve its market share. As a result of the move to a quarterly, You & Your Wedding will apply for its first ABC audit. The company currently claims sales… Continue reading Weddings Mag To Increase Frequency
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The MRG will present an evening of the best in current readership research on Wednesday 22nd September, 6.00pm at JWTThe sixth Worldwide Readership Symposium was held in San Francisco last April, where over 60 papers on the state of the readership research art were presented. Three of these papers will be presented by the MRG… Continue reading MRG HOLDS READERSHIP RESEARCH EVENING
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Diet Coke is to sponsor film and TV pages in the Radio Times as a way of underlining its on-screen sponsorship of ITV’s movie premieres.The deal will last for a year, and will mean that the logo will appear beside the Diet Coke film premieres on film pages and a TV listings spread in each… Continue reading Diet Coke To Sponsor Radio Times
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Yesterday Saatchi & Saatchi announced an increase of £7.4m to £9.1m in the pre-tax profits for the 6 months to the end of June.Revenue was up 11.5% to £404m although favourable currency movements had been responsible for virtually all of the 13.4% improvement in continuing operations.Revenue for the whole of 1993 was expected to be… Continue reading Saatchis And CIA Announce Profits
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The MRG will present an evening of the best in current readership research on Wednesday 22nd September, 6.00pm at JWTThe sixth Worldwide Readership Symposium was held in San Francisco last April, where over 60 papers on the state of the readership research art were presented. Three of these papers will be presented by the MRG… Continue reading MRG HOLDS READERSHIP RESEARCH EVENING
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Diet Coke is to sponsor film and TV pages in the Radio Times as a way of underlining its on-screen sponsorship of ITV’s movie premieres.The deal will last for a year, and will mean that the logo will appear beside the Diet Coke film premieres on film pages and a TV listings spread in each… Continue reading Diet Coke To Sponsor Radio Times
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Coca-Cola and Kiss 100 have joined to sponsor live music. The contract will last for a year, and both organisations will promote live acts in and around London. The deal involves a “through the line” package entitled “Live Music Always”, and is part of the “Coca-Cola Is The Music” project.Contact Dan Marsh at Lynne Franks… Continue reading Coke Sponsorship Deals
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Coca-Cola and Kiss 100 have joined to sponsor live music. The contract will last for a year, and both organisations will promote live acts in and around London. The deal involves a “through the line” package entitled “Live Music Always”, and is part of the “Coca-Cola Is The Music” project.Contact Dan Marsh at Lynne Franks… Continue reading Coke Sponsorship Deals
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According to a report launched today by Coopers & Lybrand, UK independent radio must increase its total advertising revenue by at least 50%, if it is to meet the demands of the projected increase in the number of stations and listeners.The report forecasts that by 1996 UK independent radio will have a 45% listening share… Continue reading Radio Must Increase Ad Revenue