Diet Coke is to sponsor film and TV pages in the Radio Times as a way of underlining its on-screen sponsorship of ITV’s movie premieres.The deal will last for a year, and will mean that the logo will appear beside the Diet Coke film premieres on film pages and a TV listings spread in each… Continue reading Diet Coke To Sponsor Radio Times
The MRG will present an evening of the best in current readership research on Wednesday 22nd September, 6.00pm at JWTThe sixth Worldwide Readership Symposium was held in San Francisco last April, where over 60 papers on the state of the readership research art were presented. Three of these papers will be presented by the MRG… Continue reading MRG HOLDS READERSHIP RESEARCH EVENING
Coca-Cola and Kiss 100 have joined to sponsor live music. The contract will last for a year, and both organisations will promote live acts in and around London. The deal involves a “through the line” package entitled “Live Music Always”, and is part of the “Coca-Cola Is The Music” project.Contact Dan Marsh at Lynne Franks… Continue reading Coke Sponsorship Deals
According to a report launched today by Coopers & Lybrand, UK independent radio must increase its total advertising revenue by at least 50%, if it is to meet the demands of the projected increase in the number of stations and listeners.The report forecasts that by 1996 UK independent radio will have a 45% listening share… Continue reading Radio Must Increase Ad Revenue
Both BARB and Gfk have issued their monthly dish ownership figures – both of which show a slowdown in dish as well as cable connections.BARB data for the month to the first of August estimated that 2.501m homes now have satellite dishes – up 24,000 on last month and 204,000 on January 1993. BARB cable… Continue reading GfK/BARB DISH OWNERSHIP FIGURES
More O’Ferrall Supersites is to spend £500,000 on improving illumination for 500 supersite panels.The investment will introduce new illumination or improve existing illumination on nearly half of More O’Ferrall Supersites’ 64-sheets and 96-sheets. This means that from October 65% of all their campaigns will be illuminated.They will be using a new pure white light which… Continue reading Illumination For More O’Ferrall
ITV has announced its schedule for children’s programmes. It will be the first schedule of the new Network Controller of Children’s and Daytime Programmes, Dawn Airey.The new schedule begins on Saturday 4 September and will include pre-school programmes moved from lunchtime to 3.30pm; this is to attract a larger audience of women with young children.There… Continue reading Children’s ITV Autumn Schedule
The January to June ABC figures just released for the Emap Women’s Group show More recording the largest growth year on year.TOTAL ABCS Jan-Jun’92 Jan-Jun’93 %Ch Just 17 209,019 224,392 7.4 Looks 231,822 227,327 -1.9 More 281,195 335,519 19.3 New Woman 253,974 269,371 6.1 Elle 197,007 202,032 2.6
Overall the audience profiles for all ILR has not changed significantly between the latest quarter and the 1st quarter of 1993. There has been a slight increase in the 45-54 age range, and a shift to more C2DE listeners.Virgin and Atlantic 252 are attracting listeners predominantly from the 25-34 age group, and mainly C2DE. Classic… Continue reading RADIO LISTENING PROFILES
More O’Ferrall Supersites is to spend £500,000 on improving illumination for 500 supersite panels.The investment will introduce new illumination or improve existing illumination on nearly half of More O’Ferrall Supersites’ 64-sheets and 96-sheets. This means that from October 65% of all their campaigns will be illuminated.They will be using a new pure white light which… Continue reading Illumination For More O’Ferrall
