London news radio station LBC is to sponsor Premier League football club Wimbledon, in a deal worth £250,000.LBC, under its new ownership with Dame Shirley Porter as chairman, is also increasing its sports coverage; there will be live coverage of a mid-week London soccer match.
Media Research Manager at The Media Business, Paul Middleton, is leaving to join the Rank Organisation in September in their market research department. Managing director of Concord, Alan Simmons, has been elected chairman of the Council of Outdoor Specialists, replacing Gerry McSharry, chief exec. of Poster Publicity.
MediaTel’s new Radio Planner will be launched next week. A premium service costing just £400 p.a. New facilities, made available in stages, include: Radio Rankings – by reach,profile,etc Station Audience Reports – all demogs Station Maps New Coverage & Frequency Reckoners New Facilities (contnd).. Station Reports by ITV Area Programming & Sponsorship information The new… Continue reading Mediatel Radio Planner Launch
The MRG in conjunction with Telmar Communications Ltd. has organised a tasting of Antipodean Wines at Shampers Wine Bar on August 17th.The cost will be £13.00 and will include up to eight wines for tasting, the services of a wine expert, and a buffet supper. The wine tasting will begin at 6.30pm, and will take… Continue reading MRG WINE TASTING
The Automobile Association says that a new code should be introduced to curb the emphasis on speed in some car ads.The AA recommends that the Committee of Advertising Practice rewrites its policy to include specific advice for car advertising, based on ITC guidelines that state that car ads must comply with the Highway Code, and… Continue reading Less Speed Says AA
Trinity International, publisher of The Liverpool Daily Post and Daily Echo, is to take over Joseph Woodhead of Huddersfield, with a recommended cash offer of £12.5m.Woodhead publishes and prints The Huddersfield Daily Examiner, as well as a number of local weekly and monthly titles.Trinity will fund the acquisition from existing resources. It comes less than… Continue reading Trinity To Take Over Woodhead
Alan Yentob yesterday announced his first autumn schedule as Controller of BBC1. The £175m package is dominated by drama and comedy, with more than 80 hours of new drama and 22 new comedy and variety shows.The political highlight will be the four-part series, Thatcher: the Downing Street Years, with frank interviews with the former Prime… Continue reading BBC1 Autumn Schedule
Circulation for the Readers Digest has risen back above the 1.6m mark with the latest ABC for January to June’93. The magazine achieved a similar circulation in 1990 but sales then dropped off slightly. Jan-Jun’92 Jan-Jun’93 %Ch Total 1,542,885 1,651,820 7.1 UK & Eire 1,529,077 1,639,961 7.3 O/S 13,808 11,859 -14.1
BARB has launched a new service which fuses the MORI Financial Survey with the BARB Audience Measurement Panel.The MORI financial survey provides in-depth information on a range of financial services including current account holders, postal savings and the value of savings, stocks and shares, as well as mortgages, credit cards and personal pensions.It is now… Continue reading MFS/BARB Data Fusion
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