The Automobile Association says that a new code should be introduced to curb the emphasis on speed in some car ads.The AA recommends that the Committee of Advertising Practice rewrites its policy to include specific advice for car advertising, based on ITC guidelines that state that car ads must comply with the Highway Code, and… Continue reading Less Speed Says AA
MediaTel’s new Radio Planner will be launched next week. A premium service costing just £400 p.a. New facilities, made available in stages, include: Radio Rankings – by reach,profile,etc Station Audience Reports – all demogs Station Maps New Coverage & Frequency Reckoners New Facilities (contnd).. Station Reports by ITV Area Programming & Sponsorship information The new… Continue reading Mediatel Radio Planner Launch
The MRG in conjunction with Telmar Communications Ltd. has organised a tasting of Antipodean Wines at Shampers Wine Bar on August 17th.The cost will be £13.00 and will include up to eight wines for tasting, the services of a wine expert, and a buffet supper. The wine tasting will begin at 6.30pm, and will take… Continue reading MRG WINE TASTING
The MRG in conjunction with Telmar Communications Ltd. has organised a tasting of Antipodean Wines at Shampers Wine Bar on August 17th.The cost will be £13.00 and will include up to eight wines for tasting, the services of a wine expert, and a buffet supper. The wine tasting will begin at 6.30pm, and will take… Continue reading MRG WINE TASTING
BARB has launched a new service which fuses the MORI Financial Survey with the BARB Audience Measurement Panel.The MORI financial survey provides in-depth information on a range of financial services including current account holders, postal savings and the value of savings, stocks and shares, as well as mortgages, credit cards and personal pensions.It is now… Continue reading MFS/BARB Data Fusion
The Automobile Association says that a new code should be introduced to curb the emphasis on speed in some car ads.The AA recommends that the Committee of Advertising Practice rewrites its policy to include specific advice for car advertising, based on ITC guidelines that state that car ads must comply with the Highway Code, and… Continue reading Less Speed Says AA
Classic FM has maintained its audience of 4.5 million listeners weekly, but is able to boast increases in 15-34 and ABC1 listening.15-34s Total up 25.2% to 1.23 million Share up from 21.9% to 27.3% Weekly hours up by 12.7% to 3.7mABC1s Now 60.7% of all listeners Account for 61.8% of total hoursProgramme analysis sees a… Continue reading CLASSIC INCREASES IN KEY AUDIENCES.
IPC today announced the launch of a new service for loose insert advertisers. Called Innovator, the new department will provide greater ease and coordination for insert advertisers.The service launches with the three weekly TV listings titles, TVTimes, TV and Satellite Week, and What’s On TV. The women’s weeklies titles will follow in the autumn, and… Continue reading IPC Launches New Insert Service
National Magazines’ consumer portfolio has achieved favourable ABC results for January to June’93, with all but one title recording a year-on-year increase in circulation. Total ABCS Jan-Jun’92 Jan-Jun’93 %Ch Company 208,315 250,343 20.2 Cosmo 471,675 477,437 1.2 Cntry Lvng 181,354 181,982 0.3 Esquire 64,765 74,771 15.4 Gd Hskpng 422,974 456,768 8 H&Q 88,593 89,703 1.3… Continue reading National Magazines’ Jan-Jun ABCs
The Cinema Advertising Association says that cinema audiences for the first six months of 1993 are up 10% on the same period last year. January to June admissions were 50.3m and the top films were The Bodyguard, Home Alone 2, Dracula, Indecent Proposal, and A Few Good Men.With Jurassic Park breaking all box office records… Continue reading Cinema Audiences Soar
