The launch of the satellite channel aimed at women, UK Living, to take place on September 1, is to be handled by Generator Partnership. The advertising campaign will consist of television advertising on both satellite and terrestrial television, a press campaign, as well as a trade campaign. The total spend is approx. £2m. The Media… Continue reading Generator To Launch UK Living
The launch of the satellite channel aimed at women, UK Living, to take place on September 1, is to be handled by Generator Partnership. The advertising campaign will consist of television advertising on both satellite and terrestrial television, a press campaign, as well as a trade campaign. The total spend is approx. £2m. The Media… Continue reading Generator To Launch UK Living
Associated Newspapers is to launch a supplement for the Evening Standard in October, at the same time as their launch of the Daily Mail and Mail on Sunday supplements. (Newsline 26/7)The Evening Standard’s supplement will be published on Friday and will include the week’s television listings.The three new supplements will cost about £20m in the… Continue reading Evening Standard Supplement
The perceived quality of radio in the UK is increasing while the quality of television is decreasing according to the Henley Centre’s Media Futures Study 1993. 41% of those questioned felt that the overall quality of television programmes over the past year has worsened. In comparison only 5% felt that the quality of radio has… Continue reading HENLEY STUDY FAVOURS RADIO
Virgin 1215 has announced its first RAJAR figures this afternoon – a weekly reach of 7.2% (3,281,000 listeners). Virgin had predicted 8% reach.Average hours matches predictions at six, and the profile is 57% male, 43% female, 64% in the 25-44 age group.The data for Virgin only covers seven of the thirteen weeks surveyed in the… Continue reading Virgin Announces 7% Reach.
The Times today cut its price by 15p to 30p, but the offer is only available to readers in Kent, beyond the M25.This trial price reduction is likely to be reviewed in September; if it is successful it may be either continued or extended. It will test whether price is actually a significant factor in… Continue reading Times Cuts Price
Lord McGregor of Durris will continue as independent Chairman of the Press Complaints Commission to 31st December 1994. Lord McGregor has been Chairman since January 1991. Lord Irvine Of Lairg, Q.C, will join the Appointments Commission, which is responsible for appointing members of the Press Complaints Commission. Angela Palmer is to become editor of the… Continue reading Appointments
Following legal advice that ITV is actually within its rights to move the News At Ten, senior ITV executives want the powers and responsibilities of the ITC to be tested in court.A judicial review in the High Court seems to be the only way to decide if the ITC has the power to control the… Continue reading News At Ten Latest
The Government today publishes a green paper on infringement of privacy which would give individuals the right to sue anyone for damages who causes them distress by invading their privacy. The right would be enforceable against anyone, not just the media.Ministers are anxious to curb the tabloid newspapers, as well as wishing to bring Britain… Continue reading New Right To Privacy Paper
The Institute of Practitioners in Advertising is hoping to appoint a new director to promote the value of advertising to the business community, business schools and universities. He will also need to generate the sufficient resources needed to follow through initiatives, as well as giving effect to the plans of the committee.Nick Phillips, Director General,… Continue reading IPA Seeks New Executive
