Phat, a monthly general interest/ life-style magazine for teenage boys launches this week, aimed at streetwise boys of 12-16 years. Phat aims to fill a gap in the market which currently centres around specialist titles cover- ing computer games or sports.Laurence Stubbs, the magazine’s ad manager, told Mediatel that Phat will appeal to the pre-… Continue reading Phat – First Issue Report
The Football League yesterday announced that Endsleigh, the insurance company, is to replace Barclays Bank as sponsors of the Football League. The three year agreement is worth £3.5 million in total, and includes an option to extend the contract after three years.The season will start on August 14 as the Endsleigh Insurance League.
Phat, a monthly general interest/ life-style magazine for teenage boys launches this week, aimed at streetwise boys of 12-16 years. Phat aims to fill a gap in the market which currently centres around specialist titles cover- ing computer games or sports.Laurence Stubbs, the magazine’s ad manager, told Mediatel that Phat will appeal to the pre-… Continue reading Phat – First Issue Report
The combined ITV/C4 revenue figure for June, based on agency estimates, came in at £143.02m – an increase of just 1.4% on June last year and the smallest year on year increase so far recorded. In terms of the breakdown of revenue Channel 4 continued to improve, taking 19.9% of the combined revenue (£28.5m). ITV’s… Continue reading TV Round Up – June
This year’s Media Research Group (MRG) conference centres around developments in media research, concentrating on how media planning has changed over the years and the impact these differences will have on the industry.Sessions at the conference (11-14 November) will include “Slicing up the airwaves” – seen through the eyes of David Mansfield of Capital Radio,… Continue reading Media Research Group Conference 1993
Programme sponsorship has dominated arguments between broadcasters and the Independent Television Commission (ITC) over the past year, with bodies such as the ITV sponsorship committee stressing the need for amendments to definitions within the code.The Commission issues a draft document today which aims to clarify any ambiguities in the present code , reinforcing the distinction… Continue reading ITC Draws Up Sponsorship Code
Matchday Publications is to launch Championship Game on July 27. The monthly title will provide coverage exclusively on the FA Premier League.The magazine is aimed at anyone interested in football, although as the coverage will be serious, it will not appeal to the younger football fan.The cover price will be £2, and there will be… Continue reading New Football Magazine
Lowe Howard-Spink has altered its media department’s broadcast division. Collett Dickenson Pearce’s media department is to join with the CIA Group from September 1, and will be called the CDP Media Company. Joint media director at O&M Media, Mandy Pooler is to take on sole responsibility after Alan Rutherford moves to a European role. Young… Continue reading Agency Snippets
Two United Artists stations ‘Discovery’ and ‘Bravo’ will move from cable to satellite this week – increasing their potential audience by 3m households. The launch is backed by a £1.75m advertising campaign aimed at satellite dish owners.Discovery currently claims that 46% of its audience is made up of ABC1s – a proportionately higher percentage than… Continue reading From Cable To Satellite-Discovery/Bravo
Allied Radio has denied rumours that it is to be taken over by Southern Radio and instead suggested that it is on the verge of an acquisition. Allied Radio includes Mercury and County Sound in Surrey and West Sussex and Southern Radio includes Southern Sound and Ocean Sound covering Sussex and Hampshire.
