Granada head of programmes, David Liddiment, has been recruited by the BBC as its head of light entertainment, having been responsible for ITV rating successes such as Coronation Street and You’ve Been Framed. Liddiment’s appointment is a further step by the Corporation to appeal to target audiences outside of the ABC1 bracket in order to… Continue reading BBC Recruit Granada Programme Guru
Today the ITV Network Centre announced the appointment of David Brennan as Controller, Audience Planning.Brennan, who will take up the post on September 1st, is currently Research and Marketing Controller at the airtime sales house MAS.Brennan set up audience research programmes for many ITV successes including A Touch of Frost and Heartbeat, during his time… Continue reading ITV Appoints Research Controller
The IPA announced yesterday that Lynne Robinson, currently a Board Director of Leo Burnett, is to join the IPA as Head of Research this October.Lynne’s responsibilities will include monitoring media research surveys, as well as representing the IPA on industry committees, and organising the work of the IPA Marketing Appraisals and Media Appraisals Committees.Lynne Robinson… Continue reading New Head Of Research At IPA
London Business Radio, the consortium between GWR Group, Reuters and Associated Newspapers which has bid for a London AM licence announced yesterday that it intends to take this service nationwide.The consortium is bidding for an AM licence in Manchester this September, and will follow that with bids for licences in all major business and financial… Continue reading London Business Radio Plans Expansion
General Gramophone Publications has announced a redesign of Gramophone, together with a major promotional package, worth over £100,000.The magazine’s new look is designed to make it easier to read, and bring it up to date. The first redesigned issue will be the September issue, on sale August 17th. This features a Blue Riband Dealer Scheme,… Continue reading Redesign Of Gramophone
The Daily Mail and The Mail on Sunday will both launch supplements this year with a combined print run of 4.5million, in a bid by Associated Newspapers to target the upper mid-market.Both papers are keeping details under wraps for the moment but it has been confirmed that the Daily Mail addition will appear on Saturdays,… Continue reading Daily Mail & MOS Supplements
A recent survey into television news viewing by audience research consultants, David Graham Associates, questions the value of BARB figures which quote average nightly viewing of 6.24m for News At Ten. Research suggests that the figure will not represent a true picture of news viewing, given that only a quarter of this figure watch the… Continue reading TV News Research For Times
Phat, the new magazine for teenage boys reviewed on Mediatel on Friday, has stated it does not intend to change its editorial policy, despite the continued controversy over the gun culture article. John Menzies decided months ago not to stock the magazine, and although WH Smith has decided they will stock Phat, this has meant… Continue reading Phat Controversy
The Radio Authority has announced three Independent Local Radio licences. These are among the 54 re-advertisements of existing ILR licences due to take place by the end of the year, with others to follow.For the Bristol area the sole applicant was GWR West, the existing licensee. GWR was re-offered the licence, to come into effect… Continue reading Radio Licences Announced
The woman’s monthly magazine market sees a new addition on September 23 with the introduction of Agony Line, a problem magazine aimed at readers aged between 20-35.Editor of the title, Vivian Donald, told MediaTel today that although the magazine would obviously face competition from rivals like Woman and Woman’s Own it contained enough individuality to… Continue reading Agony Line Aims At Women
