RAJAR is quoting this quarter’s results as the ‘Universal High’, with all participating national and local services reporting.The scheduled timings for Quarter 2 1993 are as follows;30th July Service reports available 2nd August ‘Qtrly Summary of Listening’ despatched 2nd August Data to bureaux 9th August Published reports despatched/access to planning systemsRAJAR outlines some important refinements… Continue reading Latest RAJAR Dates Released
Classic FM is unable to reveal the value of its latest sponsorship deal, set up in conjunction with Kenco Kraft General Foods to back the station’s summer music festival over the next two years. They can confirm, however, that it is the biggest sponsorship deal since the station launched last year.The festivals will include some… Continue reading Classic FM & Kenco In Summer Deal
According to recent research conducted by accountants, Willott Kingston Smith, profits for advertising agencies have gone into steady decline, with operating losses per head reaching their highest to date.ADVERTISING AGENCIES Operating (loss)/pft per hd Jan ’92 150.2m Apr ’92 123.5m Jul ’92 98.1m Oct ’92 17.0m Jan ’93 -31.2m May ’93 -39.4m Reported in their… Continue reading Ad Agencies See Fall In Profits
Crafts magazines are springing up in abundance this summer, with the launch of Inspirations (GE Publishing) and Crafts Beautiful (Aceville) within weeks of one another.Inspirations, a monthly, full-colour A4 magazine, claims to have its eye on high profile crafts features, creative ideas around the home, flower craft and craft tips and ideas. John Lumb of… Continue reading Crafts In Abundance This Summer
C4 has appointed Independent TV Sales International to generate additional income for the channel by looking at ‘virgin’ advertisers. ITSI will be attempting to increase the number of brands advertising on TV in the UK.
IPC is in the process of gathering the shopping questionnaires from 18 of its top titles, in the first of four ‘waves’ of a readership survey being collated by the publishing group.Marketing controller at IPC, Mike Baker, predicted this morning that results from the shopping survey will be available to agencies towards the end of… Continue reading Shopping Research In IPC Mags
Crafts magazines are springing up in abundance this summer, with the launch of Inspirations (GE Publishing) and Crafts Beautiful (Aceville) within weeks of one another.Inspirations, a monthly, full-colour A4 magazine, claims to have its eye on high profile crafts features, creative ideas around the home, flower craft and craft tips and ideas. John Lumb of… Continue reading Crafts In Abundance This Summer
Publishers of Metal Hammer (circ. 43,107) and Rockworld (110,000), Rock Team Publishing, has gone into liquid- ation. The magazines have been taken over by Rock Team Editorial and Production and will remain at the same office.. Head of BBC World Publications, Martin Hill, has been made redundant following the recent announcement of the sale of… Continue reading Magazines News..
C4 has appointed Independent TV Sales International to generate additional income for the channel by looking at ‘virgin’ advertisers. ITSI will be attempting to increase the number of brands advertising on TV in the UK.
Publishers of Metal Hammer (circ. 43,107) and Rockworld (110,000), Rock Team Publishing, has gone into liquid- ation. The magazines have been taken over by Rock Team Editorial and Production and will remain at the same office.. Head of BBC World Publications, Martin Hill, has been made redundant following the recent announcement of the sale of… Continue reading Magazines News..
