In a survey published today by the Henley Centre into the future of the media, it was shown that watching television is becoming less popular as a leisure activity.The report came to the conclusion that there is a “cultural underclass”; the poorest members of society, those with the least disposable income, spend 11 hours a… Continue reading Television Losing Popularity?
Captain Morgan (dark rum brand) is to sponsor Millwall Football Club for the next three years, in an attempt to highlight it to younger male consumers. Owned by Seagram, Captain Morgan will begin its contract with the First Division team on August 2. The Football League will announce details of its title sponsor on Thursday,… Continue reading Football Sponsorship Snippets
Yesterday saw both the announcement of BBC’s £200m drama schedule,aimed at pulling it out of the ratings doldrums, along with the appointment of Lord Cocks of Hartcliffe as vice-chairman of the Corporation, taking over from Lord Barnett, who will leave at the end of this month.
BT were unwilling to comment this morning on recent research by Marketing magazine into its BT3 privatisation campaign, which has placed the Inspector Morose ads at the top of the “most disliked advertisements on television” list. BT has defended the campaign, claiming that the public offer was 1.7 times oversubscribed, proving that it must have… Continue reading BT3 Campaign Goes Down Badly
Captain Morgan (dark rum brand) is to sponsor Millwall Football Club for the next three years, in an attempt to highlight it to younger male consumers. Owned by Seagram, Captain Morgan will begin its contract with the First Division team on August 2. The Football League will announce details of its title sponsor on Thursday,… Continue reading Football Sponsorship Snippets
The BBC yesterday unveiled details of its new £200m Autumn schedule, with head of drama, Charles Denton, confident that it would bring the BBC back up in the quality stakes, and dispel recent criticisms about its ratings performance.New additions to the autumn line-up will include Ben Elton’s adaptation of his book, Stark, Ian Richardson starring… Continue reading BBC Autumn Schedule
AMRA has been appointed to handle national advertisement sales for Mid Anglia Newspapers, who produce the Royston & Buntingford Crow, Dunmow Broadcast & Recorder and the Sawston Reporter. The company is part of Eastern Counties Newspaper Group, who have used AMRA as its sales force for a number of years.In May AMRA was appointed to… Continue reading Mid Anglia Newspapers Appoints AMRA
MediaTel will be running some further training sessions in July/August at our offices. The sessions will concentrate on different aspects of the database; the general introduction to the service will cover the basics and is ideal for new users. The other sessions offer more in-depth training in specific areas.Training is very important to ensure you… Continue reading Mediatel Training Sessions
Figures released by Rank Screen Advertising confirm that Jurassic Park’s first weekend accumulated a record total of £4.87m – over £2m more than the box office success Batman Returns, which hit the screens last July. RSA figures, quoted to MediaTel today, estimate admissions for the weekend at 1.7m-1.8m people, but the final figure has yet… Continue reading Jurassic Park Has Record Weekend
The ITC yesterday published a consultation document on the future of Channel 5, seven months after rejecting the single application from Channel Five Holdings Limited.The document sets out three options including a summary of a technical study. The three options were:1. READVERTISEMENTReadvertisement of a single licence on similar terms to those advertised in the original… Continue reading ITC Publishes C5 Consultation Document
