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A survey conducted by Taylor Nelson Research claims that 25% of audiences watch News At Ten out of habit, 48% are regular viewers and 43% believe it commands authority.

London ITV company, Carlton Television, has set up a unique deal with the London Motor show, to run a series of advertorials in the form of news reports to appear in every ad break during the News At Ten. It has been stipulated, however, that each segment will be required to carry the word ‘advertisement’… Continue reading Carlton & Motor Show Advertorial

BARB has issued the following bulletin regarding measuring audiences for satellite channels after 1st September 1993:“From September this year substantial further encryption of satellite channels is expected and many of these channels will be available as elements of subscription packages”.The BARB panel contains currently some 650 homes with satellite reception either through dish aerial or… Continue reading BARB Bulletin: Satellite Measurement

The Retail Price Index for June 1993 has been announced at 149.0 – a fall of 0.1% on last month, but an increase of 1.2% on June 1992.The base date was 13th January 1987.

Launched yesterday ‘Identity TV’ is billed as Britain’s first black entertainment channel. Backed by US giant Black Entertainment TV, the channel will deliver a mixture of drama, soap, comedy and music to Afro-Caribbean households in London.

Richard Pears has been appointed managing director of More O’Ferrall Adshel, taking up his duties on September 1. Pears was formerly chief executive of the National Dairy Council. His priority in the new position will be to ensure that the structure and positioning of More O’ Ferrall’s main UK operation are appropriate to growth and… Continue reading More O’Ferrall Appoints New MD

The Daily Mirror is claiming a rise in sales of 2% despite the cover price war brewing between itself and The Sun. Sales for the latter have yet to witness a dramatic increase with a modest rise yesterday of 220,000. Shares in the Sun have risen 1p to 216p, Daily Star and Daily Express (United… Continue reading Mirror Survives In Sun War

The Daily Mirror is claiming a rise in sales of 2% despite the cover price war brewing between itself and The Sun. Sales for the latter have yet to witness a dramatic increase with a modest rise yesterday of 220,000. Shares in the Sun have risen 1p to 216p, Daily Star and Daily Express (United… Continue reading Mirror Survives In Sun War

Richard Pears has been appointed managing director of More O’Ferrall Adshel, taking up his duties on September 1. Pears was formerly chief executive of the National Dairy Council. His priority in the new position will be to ensure that the structure and positioning of More O’ Ferrall’s main UK operation are appropriate to growth and… Continue reading More O’Ferrall Appoints New MD

BBC2’s coverage of the men’s singles final at Wimbledon makes it into the top thirty BARB programme rankings for week ending 4th July. Ranking the top thirty according to one showing only the final scrapes in at number 29 with 7.56m viewers.Compared to last year however, the BBC2 tennis event of the year shows a… Continue reading Wimbledon Scores For BBC2