Rugby News Limited confirmed to MediaTel this morning that it is in final discussions with Pyramid Publishing for the latter to buy monthly title Rugby News. The magazine needs the investment that Pyramid can give it, according to editor David Lawrenson. Rugby News claims sales of 25,000 but it is hoped that this can be… Continue reading Rugby News Up For Sale
Chief executive of Granada, Gerry Robinson, is reported to have given Carlton Television the go-ahead to bid for LWT if the ITV ownership rules are changed, claiming that Granada will sell its stake in the London station. If this should happen, Granada may resume its interest in Carlton’s stake in Central or the 14% stake… Continue reading Granada Gives LWT Blessing To Carlton
11 hours and 50 minutes out of a total of 42 hours on the BBC this week will consist of repeats, according to research recently compiled by the Guardian. If films shown previously are added on, it comes to a total of 17 hours – 40% of total viewing hours. At the same time last… Continue reading BBC Schedule Repeats Research
Latest satellite ownership figures issued by GfK estimate 2.2m homes had satellite dishes at the end of April – an increase of 48,000 on the previous month. (BARB figures for the beginning of June make the universe size 2.48m.) Gfk believe dish sales will slow down this autumn , as BSkyB move all its channels… Continue reading GfK Satellite Figures
Free weekly paper, Stour Valley News, has been bought out by Southern Newspapers, it has been confirmed. The paper, with a current circulation of 28,371, joins the publishers other free titles including the Advertiser Series. Southern Newspapers also produces the Evening Echo, Bournemouth which has sales of 51,988 (Jul-Dec 92). The Stour Valley News will… Continue reading Southern Newspapers Buys Free Title
Unconfirmed reports in the weekend press suggest Pearson have made a £30m investment in Thames’ satellite channel for women ‘UK Living’. Other investors are said to be Cox Communications and Telecommunications Inc.
The size and importance of media investment has led to an increased focus on the role of media, with advertisers demanding more effective and cost efficient solutions, hence the reasoning behind yesterday’s conference “Media is too important to be left to Media specialists” hosted by the Incorporated Society of British Advertisers (ISBA).Speakers at the conference… Continue reading ISBA Media Conference
The June 1993 BARB average weekly viewing hours and shares are now available on MediaTel.Year on year there is little change in the pattern of viewing for Individuals 4+: 1992 1993 JUNE JUNE hrs:mins %Sh Hrs:Mins %Sh BSkyB 5:12 21.9 5:13 21.6 Tot.Terr 16:16 68.9 16:35 68.8 Tot.Vwg 23:39 100 24:07:00 100 Monthly figures for… Continue reading Satellite Homes Viewing Figures
The Sport confirmed today that it has cut the Saturday edition of the paper due to a fall in sales, making it difficult to justify the existence of a Saturday issue.Circulation manager for the paper, Brian Burberry explains how during the football season sales on Saturday could hold their own, extending above 130,000, but as… Continue reading Sport Falling Sales Means Cuts
MTV has launched its ‘Affiliate Marketing Kit’ for cable operators – providing them with marketing information about the station. It is the first such package available in Europe.The kit contains information about what MTV does, ready made advertisements, logos and a merchandise catalogue. Additionally the channel will provide operators with monthly updates regarding forthcoming programmes… Continue reading MTV – Marketing Support For Cable
