Popular Press With yesterday’s announcement of a summer-long price cut for The Sun and The Mirror’s knee-jerk reaction it is interesting to look first at the circulation plight of the populars with the latest January-June 1993 ABC figures.These latest six-monthly figures show a year on year fall for all the daily populars: Jan-Jun’92 Jan-Jun’93 %Ch… Continue reading NATIONAL PRESS ROUND-UP -JUNE
Rugby News Limited confirmed to MediaTel this morning that it is in final discussions with Pyramid Publishing for the latter to buy monthly title Rugby News. The magazine needs the investment that Pyramid can give it, according to editor David Lawrenson. Rugby News claims sales of 25,000 but it is hoped that this can be… Continue reading Rugby News Up For Sale
Popular Press With yesterday’s announcement of a summer-long price cut for The Sun and The Mirror’s knee-jerk reaction it is interesting to look first at the circulation plight of the populars with the latest January-June 1993 ABC figures.These latest six-monthly figures show a year on year fall for all the daily populars: Jan-Jun’92 Jan-Jun’93 %Ch… Continue reading NATIONAL PRESS ROUND-UP -JUNE
Chief executive of Granada, Gerry Robinson, is reported to have given Carlton Television the go-ahead to bid for LWT if the ITV ownership rules are changed, claiming that Granada will sell its stake in the London station. If this should happen, Granada may resume its interest in Carlton’s stake in Central or the 14% stake… Continue reading Granada Gives LWT Blessing To Carlton
The size and importance of media investment has led to an increased focus on the role of media, with advertisers demanding more effective and cost efficient solutions, hence the reasoning behind yesterday’s conference “Media is too important to be left to Media specialists” hosted by the Incorporated Society of British Advertisers (ISBA).Speakers at the conference… Continue reading ISBA Media Conference
The June 1993 BARB average weekly viewing hours and shares are now available on MediaTel.Year on year there is little change in the pattern of viewing for Individuals 4+: 1992 1993 JUNE JUNE hrs:mins %Sh Hrs:Mins %Sh BSkyB 5:12 21.9 5:13 21.6 Tot.Terr 16:16 68.9 16:35 68.8 Tot.Vwg 23:39 100 24:07:00 100 Monthly figures for… Continue reading Satellite Homes Viewing Figures
The Sport confirmed today that it has cut the Saturday edition of the paper due to a fall in sales, making it difficult to justify the existence of a Saturday issue.Circulation manager for the paper, Brian Burberry explains how during the football season sales on Saturday could hold their own, extending above 130,000, but as… Continue reading Sport Falling Sales Means Cuts
MTV has launched its ‘Affiliate Marketing Kit’ for cable operators – providing them with marketing information about the station. It is the first such package available in Europe.The kit contains information about what MTV does, ready made advertisements, logos and a merchandise catalogue. Additionally the channel will provide operators with monthly updates regarding forthcoming programmes… Continue reading MTV – Marketing Support For Cable
The Sport confirmed today that it has cut the Saturday edition of the paper due to a fall in sales, making it difficult to justify the existence of a Saturday issue.Circulation manager for the paper, Brian Burberry explains how during the football season sales on Saturday could hold their own, extending above 130,000, but as… Continue reading Sport Falling Sales Means Cuts
The size and importance of media investment has led to an increased focus on the role of media, with advertisers demanding more effective and cost efficient solutions, hence the reasoning behind yesterday’s conference “Media is too important to be left to Media specialists” hosted by the Incorporated Society of British Advertisers (ISBA).Speakers at the conference… Continue reading ISBA Media Conference
