The June 1993 BARB average weekly viewing hours and shares are now available on MediaTel.Year on year there is little change in the pattern of viewing for Individuals 4+: 1992 1993 JUNE JUNE hrs:mins %Sh Hrs:Mins %Sh BSkyB 5:12 21.9 5:13 21.6 Tot.Terr 16:16 68.9 16:35 68.8 Tot.Vwg 23:39 100 24:07:00 100 Monthly figures for… Continue reading Satellite Homes Viewing Figures
MTV has launched its ‘Affiliate Marketing Kit’ for cable operators – providing them with marketing information about the station. It is the first such package available in Europe.The kit contains information about what MTV does, ready made advertisements, logos and a merchandise catalogue. Additionally the channel will provide operators with monthly updates regarding forthcoming programmes… Continue reading MTV – Marketing Support For Cable
Dark Horse International has added to its comic portfolio, with the launch today of Jurassic Park comic, an official adaptation of the movie, due for release on July 16.Advertising manager for the title, David Jerrom pointed out to MediaTel today that although the comic will initially only have four issues there are future plans to… Continue reading Jurassic Park Comic Is A Dark Horse
Gold Greenlees Trott today announces details of profits for the year ended 30 April 1993. The results are as follows; %+ Turnover: £275.4m 17.60% Operating Profit: £5.8m 13.10% Pre-tax Profit £4.3m 19.90% EPS: 15.63p -5.20% Dividends: 8.15p 2.90%
With ratings seen to be falling for ITV programmes, predictions of C4’s future revenue are sounding increasingly healthy. MediaTel’s own predictions key 2 are estimating a 17-18% share of revenue for C4 for the rest of 1993. A report in today’s Media Week quotes some buyers as predicting a share of as much as 20%… Continue reading C4 Revenue Share Increasing
Eight computer titles with combined monthly circulations of over 600,000 are being offered to advertisers by Future Publishing, in the first computer sales package of its kind.The titles included in Future’s offer are Games Master (90,000), Sega Power (102,033), Mega (90,000), SuperPlay (90,000), Total, and The Edge (40,000), Future’s imminent computer launch (Newsline 24/6). The… Continue reading Future Publishing Computer Package
According to trade press reports today Jonathan Bueno, former MD of Dolphin, is preparing a take-over bid for British Transport Advertising (BTA). BTA holds lucrative BR contracts,as well as a 47% share of all UK bus advertising – 21% in London. BTA: 071 636 7721
Dark Horse International has added to its comic portfolio, with the launch today of Jurassic Park comic, an official adaptation of the movie, due for release on July 16.Advertising manager for the title, David Jerrom pointed out to MediaTel today that although the comic will initially only have four issues there are future plans to… Continue reading Jurassic Park Comic Is A Dark Horse
Having being ousted from his position as joint media director with Bartle Bogle Hegarty, Paul Longhurst has now moved to Still Price Lintas as European media director (Newsline 30/6). Longhurst will be responsible for generating new business across Europe for the agency. Stephanie Belsey has been appointed by Initiative Media as media strategist. She was… Continue reading Agency News
Eight computer titles with combined monthly circulations of over 600,000 are being offered to advertisers by Future Publishing, in the first computer sales package of its kind.The titles included in Future’s offer are Games Master (90,000), Sega Power (102,033), Mega (90,000), SuperPlay (90,000), Total, and The Edge (40,000), Future’s imminent computer launch (Newsline 24/6). The… Continue reading Future Publishing Computer Package
