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Trinity Mirror is to extend its Racing UK and Racing Post properties with an online betting service, offering punters the chance for a flutter within a familiar and trusted branded environment.The new service will be launched later this year in partnership with bookmakers Bet365, Blue Square, Ladbrokes, The Tote and VCbet, the fixed odds betting… Continue reading Trinity Broadens Horizons With Betting Service

Channel 4 has appointed Rufus Radcliffe, currently head of marketing at E4, as head of marketing for the main channel.Radcliffe joined the broadcaster in 2000 to work on the launch of E4, and is currently responsible for the channel’s marketing. For the last year, in addition to working on the E4 brand, Radcliffe has also… Continue reading E4 Marketing Chief Switches Roles To Main Channel

Media giant Aegis has revealed details of a takeover bid from an as yet unnamed firm, valuing the company at around £1.57 billion.In a statement this morning the company’s Board confirmed speculation over the bid, but stated that the approach had been “preliminary in nature” and that “there can be no certainty that an offer… Continue reading Aegis Confirms Takeover Bid As Publicis Rumours Fly

ITV has this morning unveiled a new top team and management structure in order to “position itself for growth in the digital age” and focus more closely on the needs of viewers and advertisers.The new management structure will see Mick Desmond, chief executive of ITV Broadcasting, part company with the business just weeks after sales… Continue reading Desmond To Leave ITV In Management Overhaul

ITV has announced the programming lineup for its new male orientated channel ITV4, with a mix of American series, films and sports coverage promising to entice viewers.The new channel, which launches on 1 November across all digital platforms, will be on air between 6pm and 6am, screening amongst other things a remake of detective series… Continue reading ITV4 Lifts Lid On Launch Programmes

Internet operator Yahoo! is to begin billing itself as a broadcast platform, with the company’s chief executive, Terry Sempel, stating that the company offered other broadcasters the best chance of generating revenue from their archives.Speaking at the Royal Television Society conference in Cambridge, Sempel told delegates that Yahoo!’s online search is an ideal way to… Continue reading Yahoo! To Create Online Television Platform

The IPA has published its latest Trends in TV report, revealing TV viewing figures to have fallen for the third consecutive quarter, a situation described as “disappointing” by IPA research director Lynne Robinson.The new figures show average daily hours of viewing across all TV at 3.45 hours in Q2 2005, compared with 3.50 hours for… Continue reading IPA Report Shows TV Viewing Continuing To Slump

IPC’s high-profile music weekly NME will undergo a revamp this week, with both its printed and online editions receiving a facelift.The activity, which marks the culmination of over a year of research and development, encompasses a new design and restructuring of the magazine, alongside a complete re-build for the website and a major investment in… Continue reading NME Revamp To Capitalise On Sales Rise

Culture secretary Tessa Jowell is reportedly considering a one-off cash payment to Channel 4 in order to secure its future following digital switchover, with a paragraph dropped from her speech to the Royal Television Society convention in Cambridge indicating that she is in favour of financial aid to the broadcaster in the near future.The missing… Continue reading Jowell Mulling Licence Fee Gift To Channel 4

The IPA has elected six new agencies into membership at its quarterly council meeting, welcoming several specialists in full service, marketing communications, digital media, direct response, and media planning and buying.The new members, Albion, Chalk & Ward Advertising, Connect Advertising & Marketing LLP, Summit Media, MediaVest (Leeds) and Total Media Direct takes the total number… Continue reading IPA Elects Six New Member Agencies