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The start of this year’s Football Italia series will see Flextech-owned Bravo embark upon an extensive marketing push, renaming itself “Bravissimo” and colouring its familiar branding with the green, white and red colours of Football Italia.The broadcaster’s high-impact marketing campaign reflects the channel’s increasing sports entertainment output, and its ambition to become the nation’s leading… Continue reading Bravo To Change Name In Football Promotion

Emap’s Magic 105.4 is to open its schedule to a host of music stars, with the creation of new programming strand My Magic Music.The new show will kick off on 17 September, fronted by its first guest presenter – R ‘n’ B star, Craig David.The weekly show, which will air from 7pm-9pm, offers Magic listeners… Continue reading Craig David To Launch New Magic Show

Commercial speech radio, talkSport, has won the commentary rights for Chelsea, Arsenal and Liverpool Champions League matches, marking the first time the radio station has struck a deal with Liverpool.The deal will see talkSPORT cover UEFA Champions League fixtures for all three clubs on a national basis as well as Premiership home games by Chelsea… Continue reading talkSPORT Wins Rights To Liverpool Matches

Guardian Media Group Radio this morning announced the acquisition of a controlling stake in Reading 107 FM.The radio group has increased its shareholding in the Berkshire-based station from 37.8% to 60.3% with immediate effect, securing control of the station, which covers an area of 257,000 potential adult listeners across Reading.The station currently relies on a… Continue reading GMG Radio Takes Control Of Reading 107 FM

Cable giant ntl has announced the first stage in its £190 million investment in next generation broadband networks over the next three years, equipping the heart London with a high-speed, IP-based infrastructure to allow voice telephony, higher speed broadband, video, multimedia applications, as well as new services in the future.The high speed network promises to… Continue reading C&W Launches Next Generation Broadband In London

Former editor of the Sun newspaper, Kelvin MacKenzie, has raised his stake in publisher Highbury House Communications to nearly 20%.According to industry reports, yesterday MacKenzie bought 15,500,500 ordinary shares in Highbury, bringing his stake in the company to 19.82%.The move will fuel speculation that MacKenzie is preparing to install himself on the board at Highbury,… Continue reading MacKenzie Raises Highbury Stake To 20%

Text messages leapt to a remarkable 2.7 billion in July, marking the highest ever total, according to the latest figures released by the Mobile Data Association (MDA).Person to person texts sent across the UK GSM network operators during July showed an increase of 23.5% on the total sent during the same period in 2004, with… Continue reading Over 100 Billion Texts Sent Across The UK

GMG Radio’s 102.2 Smooth FM is to launch its first major consumer advertising campaign, encompassing major TV, London Underground and outdoor activity to boost the profile of the fledgling station, which launched in June.The marketing activity will be highly visible across London throughout September as the heavyweight campaign, costing £1.5 million, kicks off to attract… Continue reading GMG Radio Launches First Marketing Drive For Smooth 102.2

Student TV network, SubTV, is to pair bluetooth connectivity with its plasma screen network in a trial to enable rich content to be delivered direct to viewers’ mobiles.The new technology, which has been installed for the first time in the University of London Union (ULU) and the London School of Economics (LSE), has seen a… Continue reading SUBtv Shows Students Responding To Bluetooth Ads

American media giant Viacom is the latest broadcaster to show interest in Telewest’s Flextech television business, which is believed to be on the auction block ahead of the cable firm’s merger with rival ntl.The US-based group joins other possible bidders, including ITV, BSkyB, Discovery Communications and RTL Group according to this morning’s Financial Times.A successful… Continue reading Viacom Preparing Bid For Flextech