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Monday will see The Times raise its weekday cover price from 55p to 60p, ending its undercutting of rivals, The Telegraph and The Guardian.Speculation has suggested that the move is due to increased losses at Times Newspapers, which shed £40.1 million in the year to June 2004, compared with £28.6 million the year before. However,… Continue reading Times To End Cover Price Undercuts On Monday

Reports this morning claim that ITV plans to move its late evening news, shifting the 10:30pm bulletin to a later slot of 11pm in order to free up peaktime airspace for higher rating shows.However, such a move would break Ofcom’s current regulations, which oblige ITV to screen 30 minutes of news between 6:30 and 10:30,… Continue reading ITV Considers Shift For Late Evening News

Broadband and video on demand provider, HomeChoice, has unveiled its new branding, having employed designer Neville Brody to revamp its corporate logo, ad strategy and even the branding of its installation vehicles ahead of a marketing push and product reshuffle.The move follows the company’s appointment of Tullo Marshall Warren (TMW) as its below the line… Continue reading HomeChoice Debuts New Packages And Branding

The Digital Radio Development Bureau (DRDB) has published a report by former secretary of state for culture, media and sport Chris Smith calling for more DAB Digital Radio frequencies, and a reshuffle of existing services to prepare for digital switchover of the nation’s analogue radio signals.The switch to an all digital environment for radio is,… Continue reading Radio Body Calls For Firm Switchover Date

Viacom Outdoor has announced the next phase of its digital technology investment plan, with the trial of Britain’s first full-colour digital LED screens on the sides of buses.Twenty-five London buses have been adapted to carry the state-of-the-art screens, which occupy half of the “Superside” advertising space on each of the buses.The first advertiser to employ… Continue reading Viacom Signs Lastminute For First Moving Bus Ads

Emap’s Manchester-based radio station Key 103 has announced its largest ever marketing push with extra emphasis on its breakfast show, Toolan in the Morning, ahead of competition in the city from GCap Media’s Xfm, due to launch in October.The marketing onslaught, which is costing Emap a cool £2 million, will feature breakfast show presenter Mike… Continue reading Emap Spends £2 Million To Head Off Key Competition

Regional newspaper group, Johnston Press, has warned that there is little prospect of a recovery in the advertising market in the second half of 2005, describing the market as “challenging” and “difficult”.The group revealed that revenue for the six months to June 2005 reached £264.6 million, up from £261.5 million this time last year. Pre-tax… Continue reading Johnston Continues To Warn Of Difficult Ad Market

UBC Media has signed a deal to sell airtime for Chrysalis and Wireless Group’s new syndicated radio news service, a move which will give the company a presence within stations such as TalkSport, Galaxy, LBC and Chrysalis’ flagship Heart.Commenting on the deal, UBC’s commercial director, John Quinn, said: “Today’s announcement significantly broadens the company’s network… Continue reading UBC Signs Sales Deal For Syndicated News

October 10 will see Channel 4 broaden its digital horizons, with the launch of More4 to offer the broadcaster’s documentaries, news, talk and drama content to a wider audience.The launch, which will span all digital platforms, will represent the first new public service channel from anyone but the BBC since the launch of Channel 4… Continue reading October Launch To Bring More4 To The Masses

The start of this year’s Football Italia series will see Flextech-owned Bravo embark upon an extensive marketing push, renaming itself “Bravissimo” and colouring its familiar branding with the green, white and red colours of Football Italia.The broadcaster’s high-impact marketing campaign reflects the channel’s increasing sports entertainment output, and its ambition to become the nation’s leading… Continue reading Bravo To Change Name In Football Promotion