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In an interesting development State-side, the Boston Globe has started auctioning off the prime front half-page advertisement space in its Sunday recruitment section.Bids for the space start at $15,000 and rise in increments of $500. The ratecard cost is $39,500. Clearly the paper believes it can bring in more revenue by this means. Agencies or… Continue reading Newspaper To Auction Prime Space Online

Guardian Media Group (GMG) has announced a positive end of year trading update, enjoying revenue growth of 17% year on year for all its stations, signalling a move to profit for the first time.The radio division of GMG has shown remarkable growth, outperforming the industry as a whole, with revenues from Jazz FM and Smooth… Continue reading GMG Reveals 17% Revenue Growth Across All Stations

NTL Broadcast and O2 will be testing the televisual capabilities of the next generation of mobile phones, with BSkyB, Chart TV Show, Discovery Networks Europe, Shorts International and Turner Broadcasting among the first broadcasters to provide 16 television channels to customers with Nokia’s new 7710 handset.The six month trial will take part in the Oxford… Continue reading NTL And O2 Start First Mobile TV Trials

Television measurement body, BARB, is to begin a consultation process on the future of its audience ratings system, designed to prepare the body for the UK’s increasingly advanced television market.The consultation process, likely to involve an industry-wide survey of current methods and possible future practices, will seek the views of “influential senior representatives amongst [BARB’s]… Continue reading BARB Launches Consultation On Future TV Measurement

Emap Advertising has confirmed the appointment of Marcus Rich, currently managing director of Emap Performance, as its new managing director.The new role will see Rich assume responsibility for Emap Advertising’s 250-strong team from 11th May 2005, continuing to report to Paul Keenan, chairman of the Emap Advertising Board, and maintaining his role as head of… Continue reading Emap Moves Rich In As Advertising Boss

Media Group, Carat, has announced the appointment of Dominic Williams to the newly-created position of Press director after a three month selection process including both internal and external candidates.Williams has been at Carat for eight years and is currently head of trading for Carat Direct Communications, joining as a press buyer specialising in direct response… Continue reading Williams Signs As New Carat Press Director

Satellite broadcaster, BSkyB, has appointed i-level to help drive continued growth in sales of Sky digital and Sky+ via its sky.com website.Over 7.7 million customers in the UK and Ireland now receive sky digital, with the number of Sky+ customers more than doubling to 770,000 in the 12 months to 31 March 2005.Around 15% of… Continue reading Sky Appoints i-Level To Drive Subscriber Growth

Media super-regulator, Ofcom, has awarded the FM commercial radio licence for Banbury to CN Radio, selecting the company’s bid from three applications received by the closing date in February.Ofcom’s licensing committee selected CN for approval following its application for “a locally focused, adult contemporary radio station with news information and features of particular interest to… Continue reading CN Radio Scoops Banbury FM Licence

Less than a third of UK consumers have heard of the term “digital switchover” with a significant proportion not knowing where to turn to for advice, according to media watchdog Ofcom’s new Consumer Panel Study.The research showed that out of more than 2,500 consumers surveyed, just 10% said they were aware of the digital switchover,… Continue reading UK Public Unaware Of Impending Digital Switchover

Viacom’s digital poster sites will go live for the first time this week, with Tottenham Court Road tube station the first underground site to feature the digital billboards.The 66 digital sites, either side of the escalators at the station, will enable advertisers to create animated posters that move or feature changing text and images. All… Continue reading Viacom Breaks New Ground With Digital Tube Posters