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Speaking at the Westminster Media Forum this morning, BBC Chairman, Michael Grade stated that the licence fee would be even more valid in a digital world, and that the BBC was strongly opposed to the Government’s proposal to consider “top-slicing” the £2.8bn fee in future.Top-slicing was pitched by Tessa Jowell as an area to be… Continue reading BBC Rejects Sharing the Licence Fee

BBC director general, Mark Thompson, has pledged to drive the Corporation forward with the adoption of the very latest broadcasting technologies, not just in digital television, but through radio, new media and on-demand services.Delivering his address at the Westminster Media Forum today, Thompson gave the Corporation’s response to the Government green paper on charter review,… Continue reading Thompson Pledges Drive For Digital Revolution

The IPA has announced the creation of a new resource for agencies, seeking to standardise the terminology used in making media bookings across the nation’s print titles.The trade body’s new PressLex database aims to reduce confusion caused by industry jargon, making the collection of data much easier.The IPA explains that, historically, agencies have tended to… Continue reading IPA Moves To Clarify Marketing Jargon

Mobile operator, 3, has extended its sponsorship deal with student TV network SUBtv after successfully targeting the typically awkward 19-34 demographic and building strong brand awareness with its video jukebox sponsorshipThe sponsorship deal, announced last year, saw the mobile firm sponsoring SUBtv’s new Video Jukebox service in 65 student union venues nation-wide (see SUBtv Signs… Continue reading SUBtv Brand Impact Sees Sponsor Extend Deal

UK cinema admissions reached 10.6 million during April, with an average of 2.5 million each week, according to the latest figures published by the Cinema Advertising Association (CAA).Despite a strong performance, April experienced a drop in year on year comparisons due to it missing out on the bank holiday weekend in March. March was the… Continue reading April Cinema Strong, But Admissions Down On March

The recent decline in ITV’s audiences looks set to leave the broadcaster with a disappointing set of results at its Annual General Meeting later this week, with analysts and investors predicting that the viewer exodus will leave ad revenues for June down by 15 to 20%.The recent poor performance of high-profile, celebrity centric, programming such… Continue reading ITV Set For Downbeat AGM After Viewer Exodus

Emap advertising has announced the promotion of deputy magazine sales director, Jason Trout, to the management board, helping to maintain strong focus on the development of the company’s magazine offering.The role will see Trout heading up the company’s three magazine market divisions: Men’s, Women’s and Youth. Trout will also oversee the development of the magazine… Continue reading Emap Reels In Trout For Board Position

FHM International has announced over £2 million worth of new international advertising deals, spanning seven of the flagship title’s international territories, including its first European cross-territory deal with Buena Vista International (BVI).The company’s latest international promotions also include a campaign across FHM US and FHMUS.com with ringtone and mobile phone provider, Transact.The BVI activity will… Continue reading FHM Grabs International Campaigns Worth £2 Million

The majority of Britain’s terrestrial TV broadcasters saw their viewing share continue to slide during April, with only ITV1 bucking the trend for decline.BBC Two led the decline, shedding 0.94% points year on year to 9.4%, while the station’s larger counterpart, BBC One, also struggled, losing 0.8% points over the same period to 23.5%, despite… Continue reading Television Viewing Round-Up – April 2005

Direct marketing is responsible for £107 billion worth of sales in the UK, according to research by the Direct Marketing Association (DMA), which has launched the first major study into the effect of the industry and its value to advertisers.The DMA’s figures follow the launch of its research into consumer perceptions of direct marketing in… Continue reading DMA Reveals Economic Impact Of Direct Marketing