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Mobile operator, 3, has extended its sponsorship deal with student TV network SUBtv after successfully targeting the typically awkward 19-34 demographic and building strong brand awareness with its video jukebox sponsorshipThe sponsorship deal, announced last year, saw the mobile firm sponsoring SUBtv’s new Video Jukebox service in 65 student union venues nation-wide (see SUBtv Signs… Continue reading SUBtv Brand Impact Sees Sponsor Extend Deal

UK cinema admissions reached 10.6 million during April, with an average of 2.5 million each week, according to the latest figures published by the Cinema Advertising Association (CAA).Despite a strong performance, April experienced a drop in year on year comparisons due to it missing out on the bank holiday weekend in March. March was the… Continue reading April Cinema Strong, But Admissions Down On March

The recent decline in ITV’s audiences looks set to leave the broadcaster with a disappointing set of results at its Annual General Meeting later this week, with analysts and investors predicting that the viewer exodus will leave ad revenues for June down by 15 to 20%.The recent poor performance of high-profile, celebrity centric, programming such… Continue reading ITV Set For Downbeat AGM After Viewer Exodus

The IPA has announced the creation of a new resource for agencies, seeking to standardise the terminology used in making media bookings across the nation’s print titles.The trade body’s new PressLex database aims to reduce confusion caused by industry jargon, making the collection of data much easier.The IPA explains that, historically, agencies have tended to… Continue reading IPA Moves To Clarify Marketing Jargon

Emap advertising has announced the promotion of deputy magazine sales director, Jason Trout, to the management board, helping to maintain strong focus on the development of the company’s magazine offering.The role will see Trout heading up the company’s three magazine market divisions: Men’s, Women’s and Youth. Trout will also oversee the development of the magazine… Continue reading Emap Reels In Trout For Board Position

FHM International has announced over £2 million worth of new international advertising deals, spanning seven of the flagship title’s international territories, including its first European cross-territory deal with Buena Vista International (BVI).The company’s latest international promotions also include a campaign across FHM US and FHMUS.com with ringtone and mobile phone provider, Transact.The BVI activity will… Continue reading FHM Grabs International Campaigns Worth £2 Million

The majority of Britain’s terrestrial TV broadcasters saw their viewing share continue to slide during April, with only ITV1 bucking the trend for decline.BBC Two led the decline, shedding 0.94% points year on year to 9.4%, while the station’s larger counterpart, BBC One, also struggled, losing 0.8% points over the same period to 23.5%, despite… Continue reading Television Viewing Round-Up – April 2005

Direct marketing is responsible for £107 billion worth of sales in the UK, according to research by the Direct Marketing Association (DMA), which has launched the first major study into the effect of the industry and its value to advertisers.The DMA’s figures follow the launch of its research into consumer perceptions of direct marketing in… Continue reading DMA Reveals Economic Impact Of Direct Marketing

The National Magazine Company has appointed Duncan Edwards to the new position of chief executive officer in addition to his role as managing director.The company, a wholly owned subsidiary of The Hearst Corporation, has enjoyed substantial growth over the last few years as a result of acquisitions, joint ventures and new launches. This additional title… Continue reading Natmags Appoints Edwards As Chief Executive

Transport for London (TfL) has awarded the 10-year £250 million advertising contract for bus shelters in the capital to outdoor advertising specialist Clear Channel’s Adshel division.Adshel fought off competition from rival street furniture companies including JC Decaux, Maiden/Cemus and Viacom to retain control over the ten year contract.Commenting on the win, Julie France, group managing… Continue reading Rivals Frozen Out As Clear Channel Keeps Shelter Contract