Transport for London (TfL) has awarded the 10-year £250 million advertising contract for bus shelters in the capital to outdoor advertising specialist Clear Channel’s Adshel division.Adshel fought off competition from rival street furniture companies including JC Decaux, Maiden/Cemus and Viacom to retain control over the ten year contract.Commenting on the win, Julie France, group managing… Continue reading Rivals Frozen Out As Clear Channel Keeps Shelter Contract
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Channel 4 has pledged to plough millions into its programming budgets, after announcing its highest ever profit after tax, an increase of 34% year on year to £46 million in 2004.The growth, announced in Channel 4’s report and financial statements published yesterday, was attributed to record advertising revenues of 8% and the success of the… Continue reading Channel 4 Pledges Millions For New Programming
Scottish Radio Holdings unveiled its first half results today, giving investors a mixed picture of its performance, with a strong first half operating result overshadowed by lacklustre trading and a drop of 7% in broadcasting revenues year on year for April.The company’s overall turnover in the first half was up 10% on the last period… Continue reading SRH Gives Mixed Results To Investors
The Broadcast Advertising Clearance Centre (BACC), the body responsible for the pre-transmission examination and clearance of television advertisements, has announced the appointment of Channel 4’s head of ad sales, Andy Barnes, as the new chairman of its copy committee.The new role will see Barnes chair a monthly meeting with six senior representatives from television companies,… Continue reading BACC Raids Channel 4 For Chief As Coomber Steps Down
Emap’s FHM has announced the launch of FHM Music TV, giving the flagship men’s magazine a dedicated TV brand extension for the first time.The new initiative follows on from the success of other stand alone FHM programming such as FHM High Street Honeys and FHM Poker Million (see FHM Secures Poker Deal Worth Over £1… Continue reading FHM To Tempt Readers With Music TV Extension
Chrysalis’ Galaxy radio network is to launch the second phase of its £350,000 marketing and advertising campaign, designed to boost the broadcaster’s profile amongst the nation’s young audiences.A new press and poster campaign based around station’s “Live It” strapline will link Galaxy with the personalities of its listeners as “self assured, sophisticated, real and serious… Continue reading Galaxy Continuing Marketing Push To Raise Profile
Outdoor advertising group, Maiden Outdoor, has scooped the prestigious Network Rail advertising contract to provide all of its roadside billboards, running for ten years and worth £350 million in advertising revenue over 3,100 sites.The new contract, covering mostly 48 and 96-sheet formats, is expected to commence in Autumn 2005, shutting the door on current joint-incumbent… Continue reading Maiden On Track With Network Rail Win
Virgin Radio has signed Xfm’s breakfast host, Christian O’Connell, to present its new morning show, taking over from Pete and Geoff who announced earlier this week that they were to leave the high-profile slot.The move will allow O’Connell to reach a much wider audience through Virgin’s FM and AM signals, as well as via its… Continue reading Virgin Signs O’Connell As New Breakfast Host
Newspapers are increasingly feeling the impact of a varied media landscape, according to a new report from eMarketer, with circulations in the US at their lowest point since 1996.John Strum, executive director of the Newspaper Association of America (NAA) explained the situation, stating: “Two years ago search engines were not viewed as much of a… Continue reading Newspaper Decline Is Worst Since 1996