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The latest in a series of ITV1 adaptations of Agatha Christie’s most famous sleuth proved unable to defeat the might of the one-time Python Michael Palin.Agatha Christie’s Marple pulled in an impressive average rating of five million adult viewers during the two-hour duration, with a peak audience of 5.3 million for the first 15 minutes.Despite… Continue reading Marple No Match For Ex-Python

Friday evening saw the England rugby team return to the pitch for their vitally important match against a very impressive Tonga team.England had to win to be sure of progressing through to a quarter final showdown with the Aussies, and win they did, although not without a few scares along the way.A peak of two… Continue reading Two Million ABC1 Men Watch England Beat Tonga

Last week, SMG announced that its revenues were flat at £88.5 million, with the group understood to be postponing its plans to float its Virgin Radio business.SMG also announced that it appointed former Chrysalis radio chief executive Richard Huntingford as executive chairman of Virgin Radio (Full Story).Havas, the global advertising and communications services group, reported… Continue reading Media In The City: SMG Postpones Plans To Float Virgin Radio

Channel 4 is to celebrate its 25th birthday by giving viewers the chance to watch hours of their favourite shows.The hit programmes, including Father Ted and Brookside, will be aired each night on More4 from September 30 until the channel’s birthday weekend on November 2.Classic episodes of shows such as Brookside, Comic Strip, Queer As… Continue reading Channel 4 To Air Classic Shows For 25th Birthday

BSkyB has announced details of its new service that it hopes Ofcom will approve, bringing together TV, broadband and telephony services for DTT viewers.‘Picnic’ is said to build on the success of its broadband offer to DTH satellite subscribers that is capable of reaching 70% of the UK through Sky’s unbundled telecoms network.Despite the announcement,… Continue reading Sky Announces Details Of Proposed New Service

Next week will see the Evening Standard undergo an £8 million relaunch of its street vending operation.The money will be spent on rebranding street furniture, new uniforms for vendors and the Eros cashless payment card that launched on Monday (see Evening Standard Gets Cashless Payment Card).It is understood that £3 million of the money will… Continue reading Evening Standard To Relaunch Street Vending Operation

The Mobile Marketing Association (MMA), has released mobile advertising guidelines for the Europe, Middle East and Africa (EMEA) region.The MMA says that the guidelines are designed to foster the uptake of mobile advertising by global brands as well as enhance and protect the customer’s experience.Laura Marriott, president of the MMA, said: “As marketers embrace the… Continue reading New Mobile Ad Guidelines Published

ITV2’s Secret Diary Of A Call Girl, starring Billie Piper, brought in a peak of 1.8 million adults last night, an 11.7% share of the audience.The raunchy new series, on at 10pm, had an average audience of 1.6 million adults glued to their screens watching Piper lead a seriously saucy double life.Over on BBC One… Continue reading Almost Two Million Tune In To Secret Diary Of A Call Girl

BBC Countryfile magazine, the BBC’s new guide to rural living, is to make its newsstand debut next Tuesday.Covering all aspects of country life and green, sustainable living, the 140 page full-colour glossy magazine will be published 13 times a year with an initial print run of more than 73,000 copies.The magazine’s target audience is people… Continue reading New BBC Magazine Launches Next Week

Simon Nelson, controller of portfolio & multimedia for BBC Vision, has announced a new strategy for multiplatform commissioning, content creation and delivery.Speaking at an in-house multiplatform day for programme-makers from the BBC and the independent sector, Nelson stressed the role of multiplatform – web, red button and mobile platforms – in delivering the BBC’s public… Continue reading New Multiplatform Strategy For BBC Vision