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Last night saw the Alan Titchmarsh series The Nature Of Britain win the all important 9pm slot, with the BBC One show picking up a peak of 5.5 million adult viewers (a 26% share of the audience).It was a varied night on the box, with Heroes on BBC Two at 9pm grabbing a peak audience… Continue reading 5.5m Adults Watch Green-Fingered Titchmarsh

BBC News and BBC Worldwide are understood to have agreed a deal which will see advertising on the corporation’s international website, bbc.com.BBC Worldwide, the corporation’s commercial arm that oversees BBC.com, apparently came to an arrangement with BBC News last week, according to a report on MediaGuardian.co.uk.The report quotes unnamed sources as saying that BBC Worldwide… Continue reading BBC International Website Could Get Ads

The BBC’s iPlayer, the online TV catch-up service, is to include video streaming for PCs and Macs when it is launched later this year, following a deal with Adobe.The service will be available on Macintosh and Linnux, as well as Microsoft Windows. It had been initially aimed at being compatible with only Microsoft XP, causing… Continue reading iPlayer Signs Adobe Deal To Make Service More Accessible

The return of MI5 drama Spooks to BBC One lured more than 5.8 million adults to the channel last night, giving the station a 28% viewing share between 9pm and 10pm.The high adrenaline series with its far-fetched but exhilarating plot lines was the most watched programme in the timeslot, up against Britain’s Biggest Storm on… Continue reading Return Of The Spooks Lures 5.8 Million

Free high definition broadcasts on the Freeview platform could be available as early as the end of 2009, much earlier than predicted, according to Ofcom’s chief executive, Ed Richards.Speaking at yesterday’s Ofcom Annual Lecture, held by the Westminster Media Forum, Richards said that new technology could allow the Freeview platform to carry substantial amounts of… Continue reading HD For Freeview Sooner Than Planned

The town of Whitehaven in Cumbria today became the first place in the UK to lose its analogue signal as the digital switchover begins.The two-stage process for 25,000 homes in Whitehaven began in the early hours of this morning, when the analogue BBC Two signal was turned off.Four weeks from now, on November 14, the… Continue reading Digital Switchover Begins Today

Dynamic Logic has released new analysis of 32 cross-media campaigns across ten categories, finding that all three media platforms – television, magazines, and online – contribute incrementally to brand metrics, bringing various strengths at different points along the purchase funnel.According to the Dynamic Logic study, TV and online’s contributions were more apparent during the awareness… Continue reading New Research Finds Media Work Best Together In Driving Consumer Purchases

The number of people watching internet TV has increased steadily year on year, suggesting a healthy future for this technology, according to Continental Research’s Autumn 2007 Internet & Convergence Report.In particular, the number of people watching shows they have previously downloaded from the internet has doubled, from 1.3 million in 2006 to 2.4 million in… Continue reading Internet TV Growing Strongly

The BBC has become the first UK broadcaster to have all of its online content made available for free via Wi-Fi, it was announced today by BBC director of future media & technology, Ashley Highfield.The non-exclusive venture enables the public to access all bbc.co.uk content for free through the UK’s largest network of hotspots, operated… Continue reading BBC Makes Online Content Available For Free Via Wi-Fi

IPC TX, the TV weeklies publisher, has unveiled a major qualitative research study providing ongoing insight into UK TV magazine reading households.The 18-month research project, The Street, offers detailed insight into the lifestyles, attitudes and aspirations of TV weeklies consumers.The first wave of research has found that the woman in the household rules the home,… Continue reading IPC Unveils TV Magazine Research