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New research from Ipsos-Mori has found that the cost of subscribing to HD services is stalling take-up, with only 16% of HDTV owners subscribing to a service.Of those who took part in the study, 55% said that cost was a major factor, whilst 29% blamed the lack of take-up on the paucity of HD channels.Sarah… Continue reading Cost Of HDTV Services Impacting Take-Up

Genie Group, the British start up technology company, has launched an online advertising tool offering brands personalised online ads to web users.Genie Group will use its strategic ad technology, adGenie, to promote Honda’s latest range of cars, said a report on netimperative.com.adGenie allows advertisers to create several ads based on a web user’s online profile,… Continue reading New Tool Offers Personalised Online Ads

It was pretty close in the battle to be crowned king of the 9pm slot last night, with Torn on ITV1 just gaining the edge over BBC One’s Murphy’s Law.Torn, the harrowing drama series starring Bradley Walsh and Holly Aird, had a peak audience of 4.8 million adults, a 23.4% share of the audience.The BBC… Continue reading 4.8 Million Adults Watch ITV1’s Torn

Ofcom has begun a consultation into Sky’s plans to launch a pay-TV service on the digital terrestrial television platform Freeview.The pay-TV service, which Sky unveiled on Monday under the name Picnic, would see Sky News, Sky Sports News and Sky Three replaced on Freeview with Sky Sports 1 and, in the evening, Sky One (including… Continue reading Ofcom To Look At Sky’s Pay-TV Picnic

The National Magazine Company’s chief executive Duncan Edwards, speaking at yesterday’s Association of Online Publishers (AOP) conference in London, admitted that the company was late to the digital party, having been on the brink of major investment in 2000, before rejecting plans.As a result its current investment round, which started in 2005, began with acquisitions… Continue reading NatMag Digital Catching Up On Lost Time

Jeff Henry, director of ITV Consumer, told yesterday’s Association of Online Publishers (AOP) conference in London that he was very confident of meeting the revenue target of £150m by 2010 – and of making ITV.com a top ten UK site by that date.The target includes income from Friends Reunited, which he admitted needed a new… Continue reading ITV Confident on Digital Targets

Stephen Fry’s exploration of attitudes to HIV and AIDS in Britain today brought an average of more than 2.4 million adults to BBC Two last night, giving the channel a 12% viewing share between 9pm and 10pm.The documentary, which revealed that the disease is spreading rapidly in the UK due to an increase in risky… Continue reading Fry Brings 2.4 Million To BBC Two

Ofcom has released its comprehensive review of children’s television, showing that kids programmes made in Britain account for just 17% of the total output aimed at youngsters.Despite this, the report, which is the most detailed assessment on the market the regulator has ever carried out, revealed that parents and their offspring strongly preferred programming made… Continue reading Ofcom Outlines Shortage Of Homegrown Kids TV

The commercial radio industry is to bring in more networked programming following the creation of production units run by GCap Media, Global Radio and Emap.The in-house production units will enable more programme-sharing across national networks of non-competing radio stations.GCap will take over the running of commercial radio’s mainstream Sunday afternoon chart, Hit 40 UK, from… Continue reading Commercial Radio Creates Network Production Units

ACP-NatMag is launching a free TV listings magazine to be given away inside copies of its weekly titles Best and Real People.The new magazine, TV Week, will be introduced into a market currently dominated by What’s On TV, TV Choice and Radio Times.The combined circulation of Best and Real People was around 650,000 copies according… Continue reading ACP-NatMags Launches TV Listings Magazine