The government is to introduce new regulations covering illegal outdoor advertisements which are put up by motorways and main roads.It also intends to create a national database to keep track of companies which have broken the law.Planning minister Yvette Cooper announced the measures today and also revealed that local planners will be given the facilities… Continue reading Government Legislation On Illegal Outdoor Ads
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It was a great night for ITV1 on Saturday, with the final of Dancing On Ice attracting the biggest adult audience of the evening.More than 8.6 million tuned in to the first edition of the show, giving the channel a 43.7% share between 6.30pm and 8pm, whilst the final programme, which saw hot favourite Kyran… Continue reading Dancing On Ice Wraps Up With More Than 8.6 Million
Major advertisers could ask for refunds on deals agreed with BSkyB after the broadcaster’s channels were removed from the Virgin Media cable service.Speaking to the Sunday Telegraph, Starcom trading director Chris Locke said: “Sky has taken a strategic business decision to land grab Virgin Media’s customers and that has resulted in a loss of audience,… Continue reading Sky Under Pressure From Advertisers And Broadcasters
Channel 4 has signed Emap, SMG, UTV and Disney to its bid for the second national digital radio licence.Channel 4 has also teamed up with CanWest, Universal Music, Sunrise and Gaydar for the bid, with applications for the licence due in by March 28.Channel 4 is the clear favourite for the licence, with National Grid… Continue reading Channel 4 Reveals Digital Radio Partners
Each week, NewsLine brings you a round-up of the latest news from the City affecting the media industry.This week saw Viacom file a $1 billion (£520 million) lawsuit against Google, accusing the firm of “massive copyright infringement” on its video sharing website YouTube (Full Story).In a statement, Viacom said: “After a great deal of unproductive… Continue reading Media In The City
The BBC has appointed Media Planning Group as its new media agency, completing a formal review which started in October 2006.MPG will work with the BBC’s marketing department to plan and buy media space for specific marketing campaigns and to provide market insight and analysis.BBC director of marketing, communications and audiences, said: “I am delighted… Continue reading MPG Wins BBC Contract
Emap is creating three digital director roles, for its radio, specialist and lifestyle divisions in order to accelerate its multimedia strategies.Working with the leadership teams in these businesses, Emap says that the new roles will help develop and execute the digital strategy and deliver the profit & loss digital targets across the radio, specialist and… Continue reading New Digital Director Roles At Emap
America’s Audit Bureau of Circulations has taken a further step towards introducing aggregated audience figures, after its board approved plans to develop various cross-media measurements for ABC reports this week.The board revealed plans to use data from a newspaper research firm to produce in-market net audience figures, combining print and online readership without duplication, according… Continue reading US ABC Steps Up Cross-Media Measurement Plans
Soon you could be piping digital TV around your home via power sockets. At the Cebit technology fair, German hi-tech firm Devolo is showing off home networking technology that can handle signals from a set top box. While many firms are working on ways to route data via the mains power circuits in the home,… Continue reading MPG Wins BBC Contract
Last night was a great night for BBC One, with the channel’s Comic Relief programming proving a big draw for millions of viewers.At 7pm it was the semi-final of Comic Relief Does Fame Academy, with the celebrity warblers giving it their all to raise buckets of money for charity.The hour-long show had a peak audience… Continue reading BBC Wins With Charity Shows
