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Wallpaper* has announced that Kay McMahon has been appointed to the new role of digital director.McMahon is currently deputy editor of handbag.com and was part of its senior launch team seven years ago.She recently launched handbag’s standalone parenting website, gomamatoday.com, and was responsible for developing online communities across the handbag titles.Prior to handbag.com, McMahon worked… Continue reading Wallpaper* Appoints Digital Director

E4 head Danny Cohen is to become the new controller of BBC Three, replacing Julian Bellamy, who is returning to Channel 4 as head of programmes.Bellamy was also head of the C4 spin-off before going to Three at the end of 2005. Last month he announced his return to the commercial broadcaster.Cohen beat competition for… Continue reading E4 Head Takes Control Of BBC Three

Last night’s conclusion of the second and final series of Life On Mars drew 6.7 million adults on average to BBC One, giving the channel a 28.7% viewing share between 9pm and 10pm.Whilst Manchester United tonked Roma 7-1 in the second leg of their UEFA Champions League battle, time travelling cop Sam Tyler was finding… Continue reading Journey’s End For Life On Mars

Emap Advertising has announced the launch of ‘People 2.0: A User’s Guide’, an event showcasing their latest consumer insight, to be held on Tuesday 24 April at the Imagination Gallery, London.Aimed at strategic planners and advertisers, the event has been designed to shed some light into the fast-evolving world of consumer and media behaviour.Bruce Daisley,… Continue reading Emap Launches Consumer Insight Event

IPC Media is investing £2 million in marketing to push its Woman’s Own magazine, revamping the title and raising its cover price in a bid to arrest falling sales.The title will sport its new look from the issue dated 23 April, which goes on sale on 17 April. The redevelopment has been pioneered by new… Continue reading Woman’s Own Revamps In Bid To Halt Declining Sales

Thursday evening set the scene for the rest of the holiday period, with BBC One taking on ITV1 in a battle for viewers.ITV1 aired the big match, which saw Tottenham Hotspur take on Spanish side Sevilla in a UEFA cup quarter-final, and a peak of 4.1 million adults watched the plucky north-Londoners come unstuck against… Continue reading BBC One Edges Easter Viewing Battle

Each week, NewsLine brings you a round-up of the latest news from the City affecting the media industry.There were some major manoeuvres in the City this week, with Havas chairman Vincent Bollore once again failing in his bid to win representation on the Aegis board.Bollore, who has a 21.9% share in Aegis, called a third… Continue reading Media In The City

Former market trader and Birmingham city council chief executive, Sir Michael Lyons, is said to be the frontrunner for the position of BBC Chairman, which is due to be announced today.Other candidates have included Chris Powell, who is a director of advertising agency DDB London and brother to Tony Blair’s chief of staff, Jonathan.The former… Continue reading New BBC Chairman To be Announced Today

Sir Michael Lyons, a former market trader and council chief executive, has been named the new BBC chairman, replacing Michael Grade who left for ITV late last year.The 57-year-old had been reported as the frontrunner for the position (see New BBC Chairman To be Announced Today), with other candidates previously short-listed and some high profile… Continue reading Lyons Confirmed As New BBC Chairman

Following Budweiser’s recent launch of its biggest ever UK promotion ‘Bud Bucks’ it has now produced what it says is potentially the biggest online advertising campaign from an alcohol brand.The premise of Bud Bucks is that you accumulate a virtual currency (Bud Bucks) to give you the chance to bid or buy items on the… Continue reading Budweiser Launches Major Online Ad Campaign