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Following Budweiser’s recent launch of its biggest ever UK promotion ‘Bud Bucks’ it has now produced what it says is potentially the biggest online advertising campaign from an alcohol brand.The premise of Bud Bucks is that you accumulate a virtual currency (Bud Bucks) to give you the chance to bid or buy items on the… Continue reading Budweiser Launches Major Online Ad Campaign

GCap Media’s Capital 95.8 has announced the next phase of its marketing campaign, to launch on Easter Monday.The six-figure multimedia campaign will run for 8 weeks and include a significant outdoor campaign, cinema advertising and targeted print advertisements.The TV campaign will continue to run 30 and 10 second executions during and after the outdoor campaign.This… Continue reading Capital 95.8 Launches Next Phase Of Marketing Campaign

IPC Ignite, the division of IPC Media responsible for brands including Nuts, Loaded, NME and Uncut, has announced the appointment of Phil Wallis to the new role of senior producer, Digital.Wallis joined IPC Ignite in 2001 as NME‘s multimedia editor before becoming online men’s lifestyle editor across Nuts.co.uk and Loaded.co.uk.In his new role Wallis will… Continue reading IPC Ignite Appoints Senior Digital Producer

Tough new rules for television quiz shows are set to be introduced by Icstis, the premium rate phone lines regulator.The regulations, which will come into force in a month, will include insisting on better pricing information and greater transparency about how likely calls are to get through.The watchdog said the new rules would “boost consumer… Continue reading Icstis Gets Tough With New TV Quiz Rules

Non-terrestrial television viewing levels have declined for the first time in a year, according to the latest quarterly IPA Trends in Television report.The IPA report found that average recorded daily television viewing levels have dropped to 3.6 hours, as the availability of downloading services on the internet offers viewers yet another outlet to watch broadcasters’… Continue reading Viewing Share For Non-Terrestrial TV Down For The First Time In a Year

GCap Media’s flagship ‘indie’ station, Xfm, is introducing a new programme to its schedule, with some big-name musicians taking over the airwaves every Sunday for a month at a time.‘The Xfm Residency’ commences on 8 April at 9pm with Damon Albarn of Blur, Gorillaz and The Good, the Bad and the Queen kicking things off… Continue reading Xfm Adds Big Names For New Residency Slot

Five is supporting its latest US drama launch with an online viral competition run by VCCP.This follows VCCP’s Prison Break ‘Locate the 8’ online viral competition for which twelve thousand people entered with the chance to win a prize.The online viral Shark competition, under the strap-line ‘Jaws of Justice’, seeks interns to join Sebastian ‘Shark’… Continue reading Five Launches Shark Viral Competition

Nielsen//NetRatings has launched a new independent measurement service for digital audio and video content called SiteCensus Streaming, which will expand the company’s internet measurement capabilities.The internet media and market research company now offers what it describes as comprehensive, independently audited measurement insights on individual streams and, upon collection of sufficient stream views, competitive streaming performance.SiteCensus… Continue reading New Measurement Service For Digital Audio And Video Launched

An Ofcom commissioned report into Channel 4’s finances says that the broadcaster is likely to be loss making beyond 2010.The study’s central forecast suggests that Channel 4’s recent strong commercial performance will deteriorate in the near and medium-term.Carried out by consultants LEK, the study gives four main options for the future, which include the possibility… Continue reading Difficult Future For Channel 4

IPC TX has announced that it is once again increasing the cover prices of its value sector titles What’s on TV and TV easy, generating more than £1 million in extra retail sales value.Starting from the issues on sale on April 10, What’s on TV‘s cover price will increase by 1p to 43p and TV… Continue reading IPC Increases TV Mag Cover Prices