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GCap Media’s Capital 95.8 has announced the next phase of its marketing campaign, to launch on Easter Monday.The six-figure multimedia campaign will run for 8 weeks and include a significant outdoor campaign, cinema advertising and targeted print advertisements.The TV campaign will continue to run 30 and 10 second executions during and after the outdoor campaign.This… Continue reading Capital 95.8 Launches Next Phase Of Marketing Campaign

IPC Ignite, the division of IPC Media responsible for brands including Nuts, Loaded, NME and Uncut, has announced the appointment of Phil Wallis to the new role of senior producer, Digital.Wallis joined IPC Ignite in 2001 as NME‘s multimedia editor before becoming online men’s lifestyle editor across Nuts.co.uk and Loaded.co.uk.In his new role Wallis will… Continue reading IPC Ignite Appoints Senior Digital Producer

Tough new rules for television quiz shows are set to be introduced by Icstis, the premium rate phone lines regulator.The regulations, which will come into force in a month, will include insisting on better pricing information and greater transparency about how likely calls are to get through.The watchdog said the new rules would “boost consumer… Continue reading Icstis Gets Tough With New TV Quiz Rules

Non-terrestrial television viewing levels have declined for the first time in a year, according to the latest quarterly IPA Trends in Television report.The IPA report found that average recorded daily television viewing levels have dropped to 3.6 hours, as the availability of downloading services on the internet offers viewers yet another outlet to watch broadcasters’… Continue reading Viewing Share For Non-Terrestrial TV Down For The First Time In a Year

Last night saw the second episode of the latest series of The Apprentice, with the teams getting two days to design a prototype of a product for dogs and pitch it to three pet stores.Two of the contestants were fired, one because he wanted to go home to his son, the other because he was… Continue reading City Lights Triumphs Over The Apprentice

Former market trader and Birmingham city council chief executive, Sir Michael Lyons, is said to be the frontrunner for the position of BBC Chairman, which is due to be announced today.Other candidates have included Chris Powell, who is a director of advertising agency DDB London and brother to Tony Blair’s chief of staff, Jonathan.The former… Continue reading New BBC Chairman To be Announced Today

Sir Michael Lyons, a former market trader and council chief executive, has been named the new BBC chairman, replacing Michael Grade who left for ITV late last year.The 57-year-old had been reported as the frontrunner for the position (see New BBC Chairman To be Announced Today), with other candidates previously short-listed and some high profile… Continue reading Lyons Confirmed As New BBC Chairman

GCap Media’s flagship ‘indie’ station, Xfm, is introducing a new programme to its schedule, with some big-name musicians taking over the airwaves every Sunday for a month at a time.‘The Xfm Residency’ commences on 8 April at 9pm with Damon Albarn of Blur, Gorillaz and The Good, the Bad and the Queen kicking things off… Continue reading Xfm Adds Big Names For New Residency Slot

Five is supporting its latest US drama launch with an online viral competition run by VCCP.This follows VCCP’s Prison Break ‘Locate the 8’ online viral competition for which twelve thousand people entered with the chance to win a prize.The online viral Shark competition, under the strap-line ‘Jaws of Justice’, seeks interns to join Sebastian ‘Shark’… Continue reading Five Launches Shark Viral Competition

Nielsen//NetRatings has launched a new independent measurement service for digital audio and video content called SiteCensus Streaming, which will expand the company’s internet measurement capabilities.The internet media and market research company now offers what it describes as comprehensive, independently audited measurement insights on individual streams and, upon collection of sufficient stream views, competitive streaming performance.SiteCensus… Continue reading New Measurement Service For Digital Audio And Video Launched