CBS Outdoor is launching a new retail sales division as the UK travel advertising business moves into the retail sector.
Lee Cutter, former head of business development at Metro, has been appointed to lead the division as head of sales.
The division has been created to handle the launch of Westfield London, the £1.6 billion shopping centre which opens this month. CBS was made Westfield’s digital partner earlier this year.
The new retail team will sit within CBS Outdoor’s digital division, Alive. Cutter will report to the sales director of Alive, Nicky Cheshire.
Cheshire said: “Westfield provides us with the perfect opportunity to redefine the retail market in the UK.
“Our digital proposition will offer brands a meaningful way of reaching the affluent London consumer in an environment where every pound spent can deliver a real return on investment.
“I’m delighted to have Lee on board as he brings both a fresh perspective and a deep understanding of the London audience.”
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