CBS Outdoor has won a five-year contract to sell advertising on Newport Buses in Wales worth £1.3 million.
Effective from 1 January 2009, CBS will be responsible for all interior and exterior ad opportunities, with the opportunity to target several thousand journeys every year.
Jason Cotterrell, commercial director at CBS Outdoor, said that as part of the new contract, all 86 buses in the fleet will be fitted with ad frames.