Center Parcs renews Sky Cinema deal

In brief

Center Parcs has renewed its sponsorship deal with Sky Cinema for another five months on family-focused variants Sky Cinema Family, Sky Cinema Animation and family films on Sky Showcase and Sky Max.

Sponsorship idents for Center Parcs will run across all four Sky channels for films certified 12 and under. Over the duration of the campaign, the Center Parcs brand is supposed to reach 2.3 million viewers.

The deal was brokered by the holiday provider’s media agency Hearts & Science.