There were 26 million internet users in Germany as of June this year, according to data from Forsa, the German society for social research and statistical analysis. This represents a significant growth on the 8.8 million that were online just two years earlier.
Around 40% of Germans over the age of 14 are users and around 20% of this group are aged over 50, the study found. The growth has been driven by the relatively low access costs that Germany has so far enjoyed.
A separate study has shown that more than 11 million Italians had surfed the Net in the three months to 3 July. The figures, from a study conducted by CNEL and Eurisko, show that Italy’s internet penetration is now at 25%, in line with France. The UK currently has a penetration of about 46%, according to research from The Media Edge (see Forecasts).
Scandinavian countries are leading the way with internet take-up. In Sweden penetration is already at 65%.
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