China has overtaken Japan to become the world’s second most active web audience, according to e-business intelligence provider, WebSideStory.
During July, the UK and Canada both accounted for just over 3.9% of all web traffic, ahead of Germany which had 3.64% of the global internet audience.
American citizens continue to be by far the most prolific users of the web although it is noticeable that US audience share has slipped from 45.02% in early 2001 to 42.65% last month.