We’re pretty sure some people will take this as a sign that television is dying, but the entire TV listings market recorded declines – both period on period and year on year – in the latest ABC release.
Although most titles still boast extremely healthy circulations, not one title witnessed any growth – in part, perhaps, due to the absence of Christmas TV viewing. But still.
At the bottom end of the rankings, All About Soap, Soaplife and Inside Soap all took a thrashing, down -14%, 12.4% and 10.4%, respectively, in the January – June 2016 period.
Meanwhile, the top ranked mags, led by Bauer’s TV Choice, saw less severe declines, but drops nonetheless.
TV Choice – with a solid circulation of 1.23 million – was down -2.9% PoP, while What’s on TV was down -5.2% to 945,300.
The Radio Times was down almost -9% to 668,500, and TV Times was down a worrying -10.5% to 197,200.
Print & Digital (Gross) | Total Print Circulation | Total Digital Circulation | ||||||||
---|---|---|---|---|---|---|---|---|---|---|
Title | Publisher | Jan – Jun 16 | % PoP | % YoY | Jan – Jun 16 | % PoP | % YoY | Jan – Jun 16 | % PoP | % YoY |
Total | 3,445,883 | 3,439,133 | 6,750 | |||||||
TV Choice | H Bauer Publishing | 1,232,038 | -2.86 | -3.45 | 1,232,038 | -2.86 | -3.45 | n/a | n/a | n/a |
What’s on TV | Time Inc. (UK) Ltd | 945,252 | -5.21 | -6.95 | 943,512 | -5.23 | -6.92 | 1,740 | 11.54 | -19.44 |
Radio Times | Immediate Media Company | 668,526 | -8.77 | -6.23 | 668,526 | -8.77 | -6.23 | n/a | n/a | n/a |
TV Times | Time Inc. (UK) Ltd | 197,153 | -10.50 | -7.52 | 196,807 | -10.54 | -7.55 | 346 | 20.56 | 9.84 |
TV & Satellite Week | Time Inc. (UK) Ltd | 126,425 | -5.58 | -8.59 | 125,428 | -5.70 | -8.60 | 997 | 11.27 | -7.00 |
Inside Soap | Hearst Magazines UK | 105,342 | -10.38 | -15.36 | 103,043 | -10.76 | -15.70 | 2,299 | 11.01 | 3.33 |
Total TV Guide | H Bauer Publishing | 98,205 | -7.60 | -9.78 | 98,205 | -7.60 | -9.78 | n/a | n/a | n/a |
Soaplife | Time Inc. (UK) Ltd | 43,154 | -12.38 | -16.09 | 42,732 | -12.39 | -16.08 | 422 | -10.78 | -17.42 |
All About Soap | Hearst Magazines UK | 29,788 | -14.10 | -31.18 | 28,842 | -15.75 | -32.57 | 946 | 112.11 | 84.77 |