Consumer ABCs July – December 2015: Men’s Lifestyle

Newsline is now reporting on combined print and digital (gross) figures for all magazine brands, as this is now ABC’s “headline figure”.

Although the separate figures for print and digital are revealed in the charts below, all copy will only reference combined data.

Forever Sports has again reported an impressive set of circulation figures for the men’s lifestyle market, with a 15.9% period on period increase seeing the Haymarket title hit 105,000.

At the other end of the spectrum, Men’s Fitness saw sales decrease -18% over the period and -32.3% over the year – the greatest declines across the market by far. The Dennis Publishing-owned mag now manages to flog just 31,000 copies.

Unsurprisingly, freebie Shortlist maintained its position as the most popular men’s lifestyle mag, with a small 0.7% boost in circulation over the period securing a little under 506,000.

Sport, the second best-performing mag in this market and also a free title, was up 0.2% period on period to 305,000, while a 0.4% increase saw Men’s Health close in on 195,000. The Hearst-Rodale title, however, was one of just three to record a yearly decline in circulation (-2.7%).

Alongside Men’s Health and Men’s Fitness, GQ was the only other mag to see circulation slide over the year, down -4.1%. Despite this, it still manages to sell a healthy 120,000 copies.