Consumer ABC’s: Men’s Lifestyle

BBC Science Focus saw a resurgent 40.2% growth in total circulation, led by more than doubled (+131.2%) growth in digital circulation, according to the latest consumer ABC figures.

Other men’s lifestyle magazines showed mixed performance. Previous top-performing men’s lifestyle magazine Men’s Health has been superseded by Condé Nast’s GQ. Both titles saw total drops in gross circulation, but GQ shed significantly fewer print readers (-3.0%) than Men’s Health (-19.1%). GQ‘s total circulation now rests at 85,080, above Men’s Health‘s 73,315.

Future’s T3 also fell 14.4% in 2022, but Condé Nast’s Wired remained resilient, growing gross circulation by 0.3%.

Wired‘s relative success in 2022 comes after a previous year in which its total circulation fell over 13%.

Mediatel Connected has compiled the latest ABC consumer magazine data in the following table. To view the table, please login or and visit the Press app in Mediatel Connected to explore further.